Jackery Nexus Pametni sustav pakiranja by Wei Bai, Zhiqiang Cai and Rubo Chen

Jackery Nexus Pametni sustav pakiranja by Wei Bai, Zhiqiang Cai and Rubo Chen is a highly esteemed winner of the very prestigious 2026 Zlatna nagrada A' Design Award in Uslužni Dizajn Competition Category.

ZlatoUsluga· 2026

Jackery Nexus Pametni sustav pakiranja

by Wei Bai, Zhiqiang Cai and Rubo Chen

Client: Shenzhen Hello Tech Energy Co.,Ltd

Zlatna nagrada A' Design Award Winner in Usluga Category

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View at A' Design Award Press Release Award Badge

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The Design

About Jackery Nexus Pametni sustav pakiranja

Jackery Nexus je pametni sustav pakiranja za potrošačku elektroniku. NFC i RFID oznake ugrađene su u standardne kutije, pretvarajući ambalažu u digitalno sučelje. Logističko praćenje, upravljanje zalihama po serijama, autentifikacija i podaci o životnom ciklusu upravljaju se putem platforme u oblaku. Korisnici pristupaju digitalnim priručnicima, sadržajima proširene stvarnosti i informacijama o proizvodu dodirom kutije telefonom. Sustav funkcionira unutar postojećih proizvodnih procesa, pa ambalaža služi kao dugoročni servisni kanal, a ne kao jednokratni spremnik.

The Recognition

About the Zlatna nagrada A' Design Award

Jackery Nexus Pametni sustav pakiranja je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Jackery Nexus Pametni sustav pakiranja bude vrlo hvaljen, trendovski i monumentalan izum koji pruža dosad neviđenu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Jackery Nexus Pametni sustav pakiranja stvara snažne osjećaje želje, budi strast, potiče kreativnost i fascinira nas.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Jackery Smart Packaging System redefines packaging as a digital infrastructure rather than a disposable container. By integrating RFID into standard packaging, it enables lifecycle-level visibility, authentication, and continuous user interaction. Users access digital manuals, AR content, and real-time product data via NFC, while brands gain scalable service channels. Packaging becomes a long-term interaction node delivering systemic innovation and commercial value.
Dimensions & Packaging: The Jackery Smart Packaging System includes standard boxes with embedded NFC chips and RFID tags. Each set contains the packaging unit, electronic tags, and a cloud interface module. NFC operates at 13.56 MHz; RFID offers HF and UHF with batch reading. Packaging is customized per product to secure electronics. The system supports multi-device connectivity, data sync, and remote updates, with standardized interfaces ensuring reliability, scalability, and long-term performance.
Tags: Smart Packaging, System Design, Digital Packaging, Service-Oriented Packaging, Lifecycle Design, RFID Application, NFC Interaction, Supply Chain Visualization, Sustainable Packaging, Packaging Innovation
Production Technology: The system embeds NFC and RFID into standard packaging, integrating real-time logistics tracking, batch inventory, anti-counterfeiting, and lifecycle data via a cloud platform. Users access AR, digital manuals, and product info through NFC. Materials and structure are engineered for stability and scalability, enabling mass production without altering existing processes. Smart tech is seamlessly fused into packaging, elevating it from passive container to interactive, data-driven system.
Design Challenge: The main challenge was integrating system-level capabilities into traditional packaging without disrupting production or supply chains. Packaging’s fixed processes, roles, and one-time use mindset posed internal barriers, while regulatory compliance, mass-production feasibility, cost, and data consistency were external constraints. Through a system-based design approach and cross-team collaboration, abstract service and data concepts became practical, scalable packaging solutions.
Research: This applied design research explored packaging’s role in digital and service contexts. Using process analysis, scenario mapping, prototypes, workflow modeling, and pilot tests, design, engineering, and supply chain teams participated. Results show system-based packaging improves information flow, efficiency, and engagement, reduces gaps, and extends service value, offering scalable, industry-leading guidance for sustainable, business-focused design.
Inspiration: The Jackery Smart Packaging System was inspired by the limits of traditional packaging single use, static, and disconnected from digital information. We redefined packaging as a dynamic, intelligent, and sustainable platform. By integrating NFC and RFID, it enables lifecycle data tracking, supply chain transparency, and user interaction. Packaging becomes a long term bridge between brand and user, making every unboxing an intelligent, connected, and meaningful experience.
Project Duration: The project was initiated in 2025 within Jackery’s design and engineering teams in China. Development and validation were carried out through close collaboration between packaging design, engineering, and supply chain teams. The project has been iteratively refined and prepared for application across multiple product lines and global markets.
Operation Flow: The Jackery Smart Packaging System treats packaging as the starting point for information and interaction. As products move through production, storage, and logistics, packaging is identified and updated, creating a continuous information flow. At the user end, it becomes an intuitive service entry, providing guidance through simple interaction. Without extra devices, packaging evolves from a disposable container into a lifecycle service carrier, enhancing efficiency, clarity, and experience.
Team Members: Wei Bai, Zhiqiang Cai, Rubo Chen and Lvhan Chen