Mobility Future Within Reach Komunikacija brenda – dizajner Hayato Itakura

Dizajn Mobility Future Within Reach Komunikacija brenda čiji je autor Hayato Itakura iznimno je cijenjeni dobitnik prestižne nagrade 2026 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Oglašavanje, Marketing i Komunikacija.

SrebroOglašavanje· 2026

Mobility Future Within Reach Komunikacija brenda

autor/ica Hayato Itakura

Klijent: tacto Inc.

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Oglašavanje

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Dizajn

O dizajnu Mobility Future Within Reach Komunikacija brenda

Mobility Future Within Reach je program komunikacije brenda kreiran za edukativno putujuće događanje o mobilnosti budućnosti. Središnji dio je velika diorama izrađena od Fine Flute kartona, dimenzija 1030 mm visine, 1456 mm širine i 500 mm dubine. Svaki dio je izrezan laserom, a zatim ručno sastavljen. Interaktivni mehanizmi pokreću vozila, osvjetljavaju zgrade, a grad reagira svjetlom, zvukom i pokretom. Materijal koji se može reciklirati podupire temu održivosti i pomaže djeci da kroz igru zamisle mobilnost budućnosti.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Mobility Future Within Reach Komunikacija brenda je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Mobility Future Within Reach Komunikacija brenda bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Mobility Future Within Reach Komunikacija brenda je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Beyond integrating analog and digital, the most distinctive element was the flight-experience diorama. Tacto has used Fine Flute cardboard material, combining durability with rich color and beauty. Familiar to children, it embodied overall concept, a future within reach, while its high recyclability reinforced sustainability as a core lens for imagining future mobility.
Dimenzije i pakiranje: Diorama
H1,030mm W1,456mm D500mm
Oznake: Integrated Creative, VI, Diorama, Web, Graphic Design
Proizvodna tehnologija: Tacto has chose Fine Flute cardboard to balance familiarity and sustainability, while ensuring the durability required for a five venue touring program.
For the B0-scale diorama, each part was laser cut and then fully assembled by hand, which resulting in a piece that combines high craft quality with a warm, tactile presence.
Inspiracija: For an educational program where children create ideas for future mobility, we needed a hook that would make the future feel personal and within reach.
Our inspiration came from pop-up books, which familiar to children and rich with depth, motion, and the beauty of paper. By integrating that sense of wonder with the theme of living in harmony with the environment, we shaped a learning experience that invites children to imagine the future through play and exploration.
Trajanje projekta: The program launched at the Japan Mobility Show in Tokyo in October 2025, then toured as an educational program: Nagoya and Osaka in November, Fukuoka in December, and Hokkaido in January 2026.
Tijek rada: When future mobility flies over the city and solves real-world challenges, the city comes alive.To help children feel that “my actions changed the city,” tacto has embedded multiple interactive mechanisms into the diorama. Vehicles start moving, buildings light up, and the city speaks back. Through sensory feedback such as light, sound, and motion. tacto has designed an experience where imagination becomes tangible and impact feels real.
Članovi tima: Hayato Itakura
Ayaka Mita
Haruna Komatsu
Yuko Kizawa
Ai Kudo
moi.
Takeshi Wakasa
NCollective Inc.
Zasluge za fotografije: Masato Ishibashi / Photography
moi. / Illustration