Wudang Blessing Vizualni identitet by Yao Wu

Wudang Blessing Vizualni identitet by Yao Wu is a highly esteemed winner of the very prestigious 2026 Srebrna nagrada A' Design Award in Oglašavanje, Marketing i Komunikacija Competition Category.

SrebroOglašavanje· 2026

Wudang Blessing Vizualni identitet

by Yao Wu

Client: Wudang Mountain Culture and Tourism Development Group Co., Ltd.

Srebrna nagrada A' Design Award Winner in Oglašavanje Category

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Colors

The Design

About Wudang Blessing Vizualni identitet

Wudang Blessing je sustav vizualnog identiteta stvoren za brend kulturnog turizma. Sustav reinterpretira taoističke kulturne likove, uključujući cara Zhenwua, Pet bogova bogatstva, Fu Lu Shou i blagoslov učenja Taizi Slope, u suvremenom ilustriranom stilu. Tipografija integrira krivulje planina u poteze slova. Uzorci su modularni, a vektorska grafika skalira se od posjetnica do jumbo plakata. Osigurana su dva načina boja, CMYK za tisak i RGB za zaslone. Objedinjeni sustav zamjenjuje raspršene slike i podržava proizvode, ambalažu i digitalne medije.

The Recognition

About the Srebrna nagrada A' Design Award

Wudang Blessing Vizualni identitet je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Wudang Blessing Vizualni identitet bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Wudang Blessing Vizualni identitet je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Aiming at outdated vision, scattered IPs and aging communication of Wudang cultural tourism, we deeply explore Taoist culture, remodel core IP visuals, unify visual standards, establish a full-link visual system with communication plans, and adapt traditional culture to contemporary aesthetics and new media scenarios.
Dimensions & Packaging: Vector based system with spot colors Typography integrates Taizipo mountain curves Gourd framed golden toad IP and Q style Taoist deities for product development Graphics in AI EPS SVG with 3D models for figurines Outdoor sculptures use fiberglass with UV coating
Tags: Wudang Blessing, Taoist Culture, IP Visual Design, Traditional Culture Activation, Trendy Design, Cultural Tourism Communication, Brand Visual
Production Technology: Vector graphics scale infinitely from business cards to billboards. Typeface integrates mountain curves into stroke design. Patterns are modular for wrapping paper or silk scarves.
Design Challenge: Deconstruct traditional symbols with modern design while retaining cultural essence; integrate fragmented IPs into a systematic visual solution to solve communication pain points; empower cultural inheritance and Wudang tourism brand upgrading, setting a model for modernization of traditional culture.
Research: Research included literature review, and interviews with 20 youths. Findings show young people prefer styles balancing cuteness with sophistication, with architectural curves resonating more than structures. Strategies use mountain curves as cultural metaphor, anthropomorphized figures, and low-saturation tones. The system enters daily life through products and digital media, proving traditional culture gains commercial vitality through design.
Inspiration: Centering on cultural IPs of Wudang Mountain including Zhenwu Emperor, Five Gods of Wealth, Fu Lu Shou and Taizi Slope Study Blessing, this project reconstructs traditional symbols of blessing, study and wealth in a trendy and contemporary artistic way, builds a complete brand visual system and advertising communication plan to realize the youthful and international spread of Wudang traditional culture.
Project Duration: The project started in Beijing in May 2025 and was completed in Beijing in July 2025.
Operation Flow: Three illustration series have dual color modes CMYK for print and RGB for screen. Flat style maintains sharp lines at any size. System supports applications from stationery to blind boxes to phone wallpapers.
Patents: /
Team Members: Original designer: Wu Yao
llustration designer: Zhang Yuchen
Illustration designer: Xie Boxing
Illustration designer: Tan Zhen
Graphic designer: Zheng Ziyang
Graphic designer: Tang Wenhu
3D Designer: Liao Hao
Copywriting: Xu Xiaohui
Image Credits: /