Dizajn Jojo Igračka-suputnik s umjetnom inteligencijom čiji je autor Jingdong Own - Brand Design Team iznimno je cijenjeni dobitnik prestižne nagrade 2026 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Igračaka, Igara i Hobi Proizvoda.

SrebroIgračka· 2026

Jojo Igračka-suputnik s umjetnom inteligencijom

autor/ica Jingdong Own - Brand Design Team

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Igračka

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Dizajn

O dizajnu Jojo Igračka-suputnik s umjetnom inteligencijom

Jojo je igračka-suputnik s umjetnom inteligencijom namijenjena djeci. Mekano tijelo izrađeno je od recikliranih plišanih materijala. Glasovni sustav podržava razgovore na nekoliko jezika. Funkcija memorije omogućuje Joju da s vremenom razvije prepoznatljivu osobnost. Mali zaslon prikazuje emocionalna stanja putem animiranih očiju. Silikonski sloj oko elektroničkih dijelova čini igračku mekanom za držanje, a otvori u sloju omogućuju mikrofonu i zvučniku jasan rad. Jojo je dimenzija 10,5 x 9,5 x 10,5 centimetara, teži 159 grama i može se nositi kao modni dodatak.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Jojo Igračka-suputnik s umjetnom inteligencijom je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Jojo Igračka-suputnik s umjetnom inteligencijom bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Jojo Igračka-suputnik s umjetnom inteligencijom je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: JOJO is an AI Electronic Pet centered on emotional bonding. The product is crafted from recycled plush toy materials and is powered by the Joyinside AI system, supporting multilingual conversations. Its advanced AI memory core enables it to develop a unique personality.A clear display vividly expresses emotional states through animated eyes.Compact in size, it can be carried as a wearable accessory. JOJO delivers long-term developmental companionship, bringing warmth and humanity to technology.
Dimenzije i pakiranje: 10.5×9.5×10.5cm 159g
Oznake: AI,Electronic Pet ,Plush Toy
Proizvodna tehnologija: Powered by the Joyinside AI Intelligent Engine, it serves as an intelligent children’s toy integratingstory companionship, interactive learning and emotional competency enlightenment, made fromrecycled plush toy materials.
Dizajnerski izazov: For AI companion plush toys, balancing soft touch and electronic hardware integration is key. Electronic modules (microphones, speakers, main control movements) take up internal space; improper structure can make the interior hard, affecting hugging comfort, while overly thick filling may block modules and hinder voice interaction.
A soft silicone interlayer is added to the movement structure as a buffer, reducing hardware-induced hard touch and enhancing hugging experience. Acoustic openings in the silicone layer ensure normal audio reception and emission of microphones and speakers.
Additionally, a long-pile plush outer layer, similar to a professional microphone dead cat, disperses air flow, reduces noise and interference, stabilizes voice reception, and improves interaction experience.
Istraživanje: Studies have shown that comfort objects can effectively help children transition from dependence on their mothers to independence, alleviate separation anxiety and provide psychological security. More than 60% of children form emotional attachments to transitional objects such as plush toys, which can ease separation anxiety and offer emotional security. With the development of AI, emotionally interactive companion robots can be new emotional partners for children. Via natural language interaction, emotional feedback and long-term memory, they provide continuous emotional support and interaction, enabling JOJO to redefine children’s companionship in the digital age.
Inspiracija: This project integrates the brand’s iconic red-dot logo concept with the story of Rudolph the Red-Nosed Reindeer. It draws inspiration from the metaphor of emotional guidance within the story—small yet steadfast, gentle yet powerful, capable of offering comfort and reassurance in moments of loneliness. The design transforms AI from a purely functional tool into an emotionally perceptible presence.
Trajanje projekta: Started in Beijing and Shanghai in China 2026
Tijek rada: Pair via APP Bluetooth, enter the WiFi/personal hotspot to connect to the Internet. After connection, wake it up by voice saying Hello JOJO, then you can have a dialogue.
Članovi tima: JingDong Own-Brand Design Team