Tick Tock Turtle Dječji budilnik – dizajner Daniel Lau

Dizajn Tick Tock Turtle Dječji budilnik čiji je autor Daniel Lau iznimno je cijenjeni dobitnik prestižne nagrade 2019 Željezna nagrada A' Design Award u natjecateljskoj kategoriji Proizvodi za Bebe, Djecu i Mališane.

ŽeljezoProizvodi za Bebe· 2019

Tick Tock Turtle Dječji budilnik

autor/ica Daniel Lau

Klijent: emagine A

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Proizvodi za Bebe

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Dizajn

O dizajnu Tick Tock Turtle Dječji budilnik

Tick Tock Turtle je dizajniran za djecu sve dobi. Djeca mogu lako razumjeti tijek vremena promatrajući osvijetljene točke na oklopu koje također djeluju kao svjetla postupnog buđenja poput izlaska sunca. Kada se alarm aktivira, svjetla ispunjavaju cijelu površinu kao da su ploče na oklopu kornjače. Oklop također funkcionira kao gumb kojim djeca mogu aktivirati crvena noćna svjetla, dok su ostali gumbi za roditeljska podešavanja skriveni ispod uklonjivog oklopa. Donja polovica kornjače izrađena je od mekanog silikona prehrambene kvalitete i sigurno se prianja za krevet noću

Priznanje

O nagradi Željezna nagrada A' Design Award

Tick Tock Turtle Dječji budilnik je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Tick Tock Turtle Dječji budilnik bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Tick Tock Turtle Dječji budilnik se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Tick Tock Turtle is a fully modular design that can be outfitted with various child friendly outer appearances. The patent pending inner design allows an array of parental settings buttons to be hidden away from view inside its shell which also a button for kids. When the sunrise lights are activated, the plates of the shell illuminate one by one slowly getting brighter form a fully lit shell.
Dimenzije i pakiranje: 200 mm x 200 mm x 76 mm
0.47 kg
Oznake: Kids clock, sleep trainer, learn time, sleep aid, light alarm, sleep cycle alarm, portable alarm, activity timer
Proizvodna tehnologija: A significant amount of time was spent prototyping to account for the optics of the shell light effect. Varying shapes of the lenses needed to be adjusted to produce a rounded circle on the shell when lit up. Different finishes on the lenses and translucency on the shell were experimented with to reach the desired illuminated soft dot effect.
Dizajnerski izazov: Based on user survey, it was unanimous that a two tone design was the favored as opposed to a single tone design. The most difficult challenge of this design was ensuring the two tone silicone outer housing was reproducible in a production environment at a cost that would support retail of the product. After multiple trials, it was found that double injection of plastic to produce a two tone silicone product could not meet the product target costs and quality requirements. The final product uses a single tone color injection mold with a silicone paint spray overlay to produce the desired design.
Istraživanje: The design of the clock originated based on market survey and patent research where the goal was to implement all of the key health and learning features of existing clocks in a new kids friendly design. Market surveys were done based on online retail analysis tools and patent research was outsourced prior to design. The design was further validated by going through a successful crowdfunding campaign.
Inspiracija: The inspiration behind the design was it had to be beautiful yet functional. The shape and pattern of the clock naturally led to a turtle as a child friendly design. The design was created with the thought that the display and the clock numbers needed to be large enough for children to easily see while keeping all parental buttons completely hidden away. Considerations were made that physical buttons must be included for ease of use as opposed to a wireless approach.
Trajanje projekta: The project started in April 2017 and was finished in May 2018
Tijek rada: Tick Tock Turtle was designed to be the all-in-one sleep companion. With a wide range of functions, its key features include wake up lights and sleep cycle detection, both of which require the clock to be placed on the mattress next a sleeping child. The silicone material allows the unit to securely stick to the mattress even through child movement on the bed. Settings are made by parents in a hidden layer under the shell. Throughout the night the child can press the shell as a button to activate the night light function of the clock. This also shows the progression of time throughout the night.
Patenti: Patent Pending. 29616289. Daniel Lau. 2017. USA
Patent Pending. 29616301. Daniel Lau. 2017. USA
Patented. ZL 2017304632325. Daniel Jiarmin Lau. 2018. China
Patented. ZL 2017304621458. Daniel Jiarmin Lau. 2018. China
Članovi tima: Daniel Lau, Sabrina Chen, Allen Wang, Jax Liao, Tilin Li, William Liu, Kelly Chow, Archo Yeh
Zasluge za fotografije: Image Credits: Duncan Longden Photography