Butterfly Zrakoplovno sjedalo by James Lee is a highly esteemed winner of the very prestigious 2020 Srebrna nagrada A' Design Award in Dizajn Vozila, Mobilnosti i Prijevoza Competition Category.
SrebroVozilo· 2020
Butterfly Zrakoplovno sjedalo
by James Lee
Client: Butterfly Flexible Seating Solutions Limited
Srebrna nagrada A' Design Award Winner in Vozilo Category
Verified Award Winner
Verify Award Status for #88997The Design
About Butterfly Zrakoplovno sjedalo
Butterfly je fleksibilan sustav zrakoplovnih sjedala koji omogućuje transformaciju između premium ekonomskih sjedala i poslovnih apartmana s ležajem. Svaki Butterfly apartman sadrži dva nagibna sjedala postavljena naizmjenično jedno u odnosu na drugo, a oba sjedala zajedno prodaju se kao premium ekonomska klasa. Kabinsko osoblje može preokrenuti sjedalo do prozora kako bi stvorilo bočnu sofu, čime se dobiva apartman poslovne klase za jednog putnika. Preokretanjem i sjedala do prolaza stvara se velika ravna površina za spavanje. Sustav omogućuje operaterima da prilagode kabinu promjenjivoj potražnji i učinkovito iskoriste prostor na podu.
The Recognition
About the Srebrna nagrada A' Design Award
Butterfly Zrakoplovno sjedalo je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Butterfly Zrakoplovno sjedalo bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Butterfly Zrakoplovno sjedalo je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Butterfly is a flexible aircraft seating system that allows instant transformation between premium economy and business class flatbed suites. The concept enables operators to adjust their cabin configuration to real-time market changes, allowing them to make efficient use of valuable floor-space, increase aircraft utilization and reduce business risk. It also gives passengers new ways to configure their own space, whether it is a cosy private retreat or a family-friendly social space.
- Tags
- Aircraft Seating, Flexibility, Transform, Airline, Business class, Premium Economy
- Inspiration
- Demand is never constant, yet aircraft configurations are usually fixed. As a passenger, I often noticed wasted space on flights. Sometimes economy class is overbooked but business class is rather empty, sometimes the opposite occurs. And as someone who have once worked in an airline, I reckon the need for an adaptable seat that can react to changing market demand. The implication to the operational efficiency is transformative, much like a caterpillar transforming into a butterfly.
- Project Duration
- The project started in 2014 in Hong Kong and is still ongoing.
- Operation Flow
- Each Butterfly suite is made of two reclining seats staggered relative to each other. When both seats are used, they are sold as premium economy class. Airline crew can flip the window seat over to form a side couch, which turns it into a long-haul business class suite for one passenger. When the aisle seat is flipped over as well, it forms a flat surface continuous with the side couch, which together forms a large sleeping surface long enough for a passenger to lie flat diagonally.
- Patents
- Patented
- Team Members
- James Lee
Vincent Tam
Lars Rinne
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