DIY Spice Blends by Chef Heidi Digitalni Recepti Na Društvenim Mrežama by Lize-Marie Swan

DIY Spice Blends by Chef Heidi Digitalni Recepti Na Društvenim Mrežama by Lize-Marie Swan is a highly esteemed winner of the very prestigious 2020 Srebrna nagrada A' Design Award in Oglašavanje, Marketing i Komunikacija Competition Category.

SrebroOglašavanje· 2020

DIY Spice Blends by Chef Heidi Digitalni Recepti Na Društvenim Mrežama

by Lize-Marie Swan

Client: Unilever Food Solutions

Srebrna nagrada A' Design Award Winner in Oglašavanje Category

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Colors

The Design

About DIY Spice Blends by Chef Heidi Digitalni Recepti Na Društvenim Mrežama

Unilever Food Solutions zadužio je rezidencijalnu kuharicu Heidi Heckmann (regionalni kuhar, Cape Town) da stvori 11 jedinstvenih recepata za mješavine začina pomoću raspona Robertsons začina. Kao dio kampanje "Naše putovanje, tvoje otkriće" ideja je bila stvoriti jedinstvene slike i nacrte koristeći ove sastojke za zabavnu Facebook kampanju. Svakog tjedna jedinstveni začini mješavine Chef Heidi objavljivali su se kao medijski bogati Facebook Canvas postovi. Svaki od ovih recepata dostupan je i za preuzimanje iPada na web stranici UFS.com.

The Recognition

About the Srebrna nagrada A' Design Award

DIY Spice Blends by Chef Heidi Digitalni Recepti Na Društvenim Mrežama je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da DIY Spice Blends by Chef Heidi Digitalni Recepti Na Društvenim Mrežama bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. DIY Spice Blends by Chef Heidi Digitalni Recepti Na Društvenim Mrežama je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unilever Food Solutions tasked resident Chef Heidi Heckmann (Regional
Customer Chef, Cape Town) to create 11 unique Spice Blends recipes using the Robertsons Spice Range. As part of “Our Journey, Your Discovery” campaign the idea was to create unique images and designs using these ingredients for a fun Facebook campaign. Each week Chef Heidi’s unique Spice Blends was posted as media-rich Facebook Canvas Posts. Each of these recipes is also available for iPad download at the UFS.com website.
Dimensions & Packaging: Each design was aprox. 500mmx500mm on a 50mm black painted tile slate. Each recipe is then digitized to an A4 layout for iPad use.
Tags: advertising, Art Direction, photography, illustration,
Production Technology: Each image was produced using the ingredients of each recipe and sourced from the Robertson Spice Range. Each illustration was handcrafted, brushed and composited on a black tile slate and took with a DSLR camera in the studio.
Inspiration: The inspiration for each of these images came from the Spice Blend recipes names. These images were meticulously crafted by brushing the various spice ingredients together to form and switch on the senses in 11 eye-catching designs.
Project Duration: The campaign ran from 27 Jun 2017 to 14 Jun 2017 on the Unilever Food Solution SA facebook page.
Team Members: Copywriter/Art Director: Lize-Marie Swan
Account Exec: Cheila Madureira
Account Exec: Sarah Bartholomew