Feira do Alvarinho Reklamna Kampanja – dizajner Fabio Alves

Dizajn Feira do Alvarinho Reklamna Kampanja čiji je autor Fabio Alves iznimno je cijenjeni dobitnik prestižne nagrade 2020 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Oglašavanje, Marketing i Komunikacija.

SrebroOglašavanje· 2020

Feira do Alvarinho Reklamna Kampanja

autor/ica Fabio Alves

Klijent: MarkaBranka

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Oglašavanje

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Dizajn

O dizajnu Feira do Alvarinho Reklamna Kampanja

Feira do Alvarinho je godišnja vinska zabava koja se održava u Moncauu u Portugalu. Kako bi prenio događaj, stvoreno je drevno i izmišljeno kraljevstvo. Vlastitim imenom i civilizacijom, Kraljevstvo Alvarinho, označeno tako da je Moncao poznat kao kolijevka vina Alvarinho, nadahnuo se u stvarnoj povijesti, mjestima, ikonskim ljudima i legendi Moncaoa. Najveći izazov ovog projekta bio je prenijeti stvarnu priču teritorija u dizajn lika.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Feira do Alvarinho Reklamna Kampanja je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Feira do Alvarinho Reklamna Kampanja bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Feira do Alvarinho Reklamna Kampanja je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: With the slogan The Biggest Wine Party in Portugal, the multimedia advertising campaign shows that Feira do Alvarinho is more than just an annual entertainment event with food, wine and music. It is an affirmation of the identity of a territory, rich in resources and with a unique geographical location, that makes itself known by its traditions, customs and places. Here, the production of Alvarinho wine plays an important economic and social role.
Dimenzije i pakiranje: Poster 42x60 cm. Brochure 35x25 cm, 8 pages. Outdoor advertising with specific dimensions. Full 3D modelled and animated video adapted to the different social standard sizes.
Oznake: Feira do Alvarinho, Moncao, Wine Party, Portugal, Multimedia, Advertising, Campaign, Illustration, Design, Character Design, Event, Promotional video, Animation 3D
Proizvodna tehnologija: Offset and digital printing. Full 3D modelled and animated video. Merchandising and Mascot with specific production.
Dizajnerski izazov: The biggest challenge of this project was the handmade illustration, the character design process of creating The Kingdom of Alvarinho without neglecting or twisting the elements and details of the history, iconic and legendary people, mythological figures, places and rest of civilization. We carried the real story of the territory into character design.
Istraživanje: Without ever losing the focus on promotion and commercialization of Alvarinho wine, we created a new kingdom, The Kingdom of Alvarinho, and told its story in a storytelling way. We used different advertising tools on the multimedia campaign, such as illustrations for the main poster, brochure, magazine/journal ads and outdoor advertising, 3D animated promotional video, merchandising, new website, radio jingle and even the official mascot. All of them developed to reinforce the Alvarinho condition as a strategic instrument in the economic competitiveness of the region.
Inspiracija: Feira do Alvarinho is an annual wine party that takes place in Moncao, in Portugal, more precisely in the middle of a leafy park nearby river Minho, close to the Galician border. To communicate the event, we created an ancient and fictional kingdom, unmentioned in the history books. We named it The Kingdom of Alvarinho because Moncao is known as the cradle of Alvarinho wine. With own name and civilization, it was inspired in the real history, places, iconic people and legends of Moncao.
Trajanje projekta: From February to July 2019, in Moncao, Portugal.
Tijek rada: Poster, Brochure, Magazine and Journal ads, Outdoor Advertising, 3D animated promotional video, Website, Mascot, Radio jingle and Merchandising.
Članovi tima: Fabio Alves
Marcio da Rocha
Rafael Pereira
Zasluge za fotografije: MarkaBranka, 2019