Pal Primarna funkcija: Mobilna aplikacija by Drew Tozer

Pal Primarna funkcija: Mobilna aplikacija by Drew Tozer is a highly esteemed winner of the very prestigious 2020 Srebrna nagrada A' Design Award in Mobilne Tehnologije, Aplikacije i Softver Competition Category.

SrebroMobilni· 2020

Pal Primarna funkcija: Mobilna aplikacija

by Drew Tozer

Client: Drew Tozer

Srebrna nagrada A' Design Award Winner in Mobilni Category

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Colors

The Design

About Pal Primarna funkcija: Mobilna aplikacija

Pal je mobilna aplikacija osmišljena za smanjenje osjećaja usamljenosti kod mladih odraslih osoba pogođenih ovisnošću o društvenim mrežama. Aplikacija koristi blockchain i umjetnu inteligenciju za praćenje osobnog napretka zdravlja te za predlaganje prilagođenih savjeta. Društvene funkcije potiču korisnike na upoznavanje drugih te na izgradnju prijateljstava i zdravih navika izvan mreže. Alati uključuju kalendar lokalnih događanja, kreator rutine, chat sa stručnjakom i alat za praćenje osobnog napretka. Kratak upitnik prilikom registracije prepoznaje vještine koje svaki korisnik može razviti.

The Recognition

About the Srebrna nagrada A' Design Award

Pal Primarna funkcija: Mobilna aplikacija je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Pal Primarna funkcija: Mobilna aplikacija bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Pal Primarna funkcija: Mobilna aplikacija je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Pal is a blockchain and AI powered app to reduce loneliness in young adults who are suffering from social media dependencies. The app uses a variety of personal health widgets to track user progress and suggest helpful, personalized tips. The apps social widgets promote users to meetup and build meaningful friendships and habits offline. The widgets include a local event calendar, routine builder, chat with a professional, and a personal progress tracker.
Dimensions & Packaging: The AI system will receive chronological data on events, progress in skills, and from other apps from pal’s integrated blockchain-run data collection. This way, it knows how to track progress and suggest tools and tips for growing progress in your specified skill groups. The data will also help to monitor your routine via logs on the blockchain. If the user permits pal access to their data from social media apps, it’ll use it to track time spent on the app, and provide gentle reminders when user’s overstep their goals for social media usage.
Tags: UX, UI, User Centred, Mental Health, User Research, Design Thinking
Production Technology: The app was prototyped using Sketch for a user centred experience. All illustrations were created on Adobe Illustrator. The prototype is focused on a speculative user profile, Remy, who reflects a combination of users interviewed for this project.
Design Challenge: The most challenging creative challenge was identifying how to promote spending less time on social media through an app. Pal had to become the "anti social media", which meant finding opportunities for users to get off the app and build meaningful connections, stronger physical and mental health. Every feature of Pal's has to work to promote less screen time.
Research: Research began with journals on loneliness and social media usage, 13 interviews with the target demographic, and a survey. I learned that meaningful face-to-face connections and engagement with hobbies were the best way to reduce loneliness. Therefore, Pal was made with a routine builder to keep users on healthy schedules; a map that allows users to track their progress; a chat that hears their worries and responds helpfully; and an event planner that offers users opportunities to meet locals.
Inspiration: Inspiration for Pal came from other mental health apps, such as Headspace, Youper, Calm, and Moodkit. The decision to approach loneliness as the main problem was inspired by user interviews, where many young adults identified their struggles with loneliness originating or worsening from an overuse of social media. My main objective was to create an accessible and friendly app that supports and encourages lonely young adults to make healthy transitions for their mental and physical health.
Project Duration: This project started in January 2019 and was finished in April 2019 in Halifax, Canada at NSCAD University.
Operation Flow: Users that create an account with Pal first fill out a brief questionnaire that helps the app to identify skills that the user can focus on to decrease loneliness. The home page will use a smart interface to prompt users to record certain physical health measures, and recommend helpful tips (such as drinking more water and eating more food). It will also notify users of upcoming events and provide friendly encouraging messages. From the homepage, users can access any of the features.
Image Credits: Image #1: Creator IQUII Digital Company, iPhone X - Free Responsive Mockup, 2017.
Image #4: Creator ANTHONY BOYD GRAPHICS, Clay iPhone X Mockup Vol.2, 2018. https://www.anthonyboyd.graphics/mockups/clay-iphone-x-mockup-vol-2/
Image #5: Creator COBE, 8 Photorealistic iPhone 7 Mockups, 2016.