Idea And Plan Tiskanice – dizajner Polin Kuyumciyan

Dizajn Idea And Plan Tiskanice čiji je autor Polin Kuyumciyan iznimno je cijenjeni dobitnik prestižne nagrade 2020 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Umjetnički i Uredski Pribor.

BroncaUmjetnički Pribor· 2020

Idea And Plan Tiskanice

autor/ica Polin Kuyumciyan

Klijent: PK Design X Keskin Color

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Umjetnički Pribor

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Dizajn

O dizajnu Idea And Plan Tiskanice

Serije Idea i Plan osmišljene su kako bi olakšale svakodnevno opterećenje praćenjem popisa obveza, organizacija, sastanaka i ideja. Proces dizajniranja započeo je proučavanjem raznih bullet časopisa, organizatora i bilježnica skica različitih marki, a potom je uslijedio QandA među prijateljima i obitelji kako bi se bolje razumjelo različite načine popisa i skiciranja. Serija Idea i Plan trebala je drugačiju perspektivu. Kroz igru riječi, kontrastne boje, tipografiju i samoobjašnjivi sadržaj, serija je dizajnirana kako bi dodala mrlju boje i zabave dnevnim obvezama.

Priznanje

O nagradi Brončana nagrada A' Design Award

Idea And Plan Tiskanice je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Idea And Plan Tiskanice bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Idea And Plan Tiskanice sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: This project is a collaboration between of two brands, PK Design and Keskin Color. The set consists of notebooks, planners and magnets. The design puts a play on the two words, idea and plan, and creates two different types of organizers, one for to do lists, one for ideas and sketches.
Dimenzije i pakiranje: Idea notebook: 13x21cm, hard cover, elastic fabric band for page protection
Plan notebook: 9x14cm, hard cover, elastic fabric band for page protection

Idea and Plan weekly planners: 26x12cm

Idea and Plan magnets: 10 x 19cm, notepad size: 8x11cm, a pencil included within the design
Oznake: stationery, organizer, notebook, planner, notepad, magnet
Proizvodna tehnologija: Production was realized by Keskin Color, which is both the client and the partner in the project. Keskin Color was responsible for the production and distribution of the products.
The notebooks are each 80 spread with 80 gr paper. All printing is in color.
Dizajnerski izazov: The design needed to apply to a large audience and aim to organize their busy schedules and collecting all data in one place. The Idea notebook was tricky because the page layout had to be sufficient for an average person's hand writing and sketch process.
Colors were specifically made to cheer the owner of the products, literally adding a splash of color to everyday responsibilities and brain storming.
Another challenge was to make the products pop among other notebooks, planners and magnets. The typography and color scheme were designed to be loud and clear in order to quickly capture the attention of a possible buyer.
Istraživanje: An overall search for a common ground and differentiating points among planners and bullet journals was a must prior to the design process. It was almost like a sociological research since the two concepts were to apply to a large mass.
Some of the other research steps were: many trips to different stationery shops, Q&A with friends and co-workers about note-taking and daily organizers and color tests to find the right ones.
Inspiracija: Daily chores and organizational skills.
Office life and the pace of modern world, mixed with humor and practicality.
Effects of colors on human psychology.
Trajanje projekta: The project started in September 2018, in Istanbul. Design was finished at the end of November 2018.
Products were on shelves in April 2019.
Tijek rada: Idea and Plan stationery products are meant for personal use on a daily basis. Plan notebook is a small, pocket size notebook because since it is all about to-do lists and reminders so the owner has to carry it around. Idea notebook is a little larder than Plan, in order to capture the wonderful ideas, sketches, inventions and general brainstorming of its owner. Each notebook has an elastic fabric band in order to protect the content. The band can also be used as a pencil holder. The other products within the set use the same content and color scheme as the notebooks and appropriated to the specific product's size and use.
Zasluge za fotografije: Image #1: Art direction Polin Kuyumciyan, Photographer Kaan Çaldıran, Idea and Plan, 2019
Optional Image #1: Art direction Polin Kuyumciyan, Photographer Seda Vardar, Idea And Plan, 2019
Optional Image #2: Art direction Polin Kuyumciyan, Photographer Kaan Çaldıran, Idea And Plan, 2019
Optional Image #3: Art direction Polin Kuyumciyan, Photographer Kaan Çaldıran, Idea And Plan, 2019
Optional Image #4: Art direction Polin Kuyumciyan, Photographer Kaan Çaldıran, Idea And Plan, 2019