Seotun Saram Sučelje mobilne aplikacije by Donggyun Kang

Seotun Saram Sučelje mobilne aplikacije by Donggyun Kang is a highly esteemed winner of the very prestigious 2020 Željezna nagrada A' Design Award in Mobilne Tehnologije, Aplikacije i Softver Competition Category.

ŽeljezoMobilni· 2020

Seotun Saram Sučelje mobilne aplikacije

by Donggyun Kang

Client: Seotun Saram

Željezna nagrada A' Design Award Winner in Mobilni Category

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Verified Award Winner

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Colors

The Design

About Seotun Saram Sučelje mobilne aplikacije

Seotun Saram je sučelje mobilne aplikacije koje povezuje ljude koji traže psihološko savjetovanje s kvalificiranim stručnim savjetnicima. Naziv se odnosi na osobu koja još nije vješta, a usluga se temelji na ideji da svatko počinje nespretno. Bajka na jednostavan način objašnjava proces savjetovanja korisnicima kojima je savjetovanje nepoznato. U priči se pojavljuju dva lika: Seotun, klijent lutalica, i Gobukki, spor, ali pouzdan savjetnik. Vizualni identitet oblikuju tople papirnate teksture, tamnoplave nijanse noćnog neba i ručno crtane ikone.

The Recognition

About the Željezna nagrada A' Design Award

Seotun Saram Sučelje mobilne aplikacije je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Seotun Saram Sučelje mobilne aplikacije bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Seotun Saram Sučelje mobilne aplikacije se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 'Seotun-saram' means someone who is not skilled and used to, and our slogan means 'Everyone starts clumsily.' They made a fairy tale that expresses the process of counseling metaphorically for people who are not used to counseling. This fairy tale will be given to people who use this service.
Dimensions & Packaging: This psych consultancy service bring a message of hope and consolation to those in need with the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons.
Tags: SeotunSaram, CI, BI, Corporate Identity, Brand Identity
Production Technology: They wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Design Challenge: This is to keep the negative and difficult image of psychological counseling friendly and warm. And to provide accurate psych consultancy information.
Research: There are two weaknesses in Korea's psychological counseling infrastructure. One is that anyone who doesn't have the right to run a counseling center, and the other is that the public has a negative perception of counseling. Although many people complain of psychological pain, policy is still incomplete and awareness is low. They wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Inspiration: Seotun-saram is a service that connects a counselee with a professional counselor. In Korea, there is no right regulation on psychological counseling, so bad people can open counseling centers with certifications which are easy to obtain. With these problems persisted, people suffered from them, and perception of counseling became bad. They wanted people to get good counseling service through this and hoped their life to be warmer.
Project Duration: The project started in April 2017 and finished in August 2018 in Republic of Korea.
Operation Flow: They wanted to enable clients to get skilled counseling in a safer setting.They tried to convey warmth and give the right direction for counseling. There are two characters in Seotunsaram. 'Seotun' is a counsellee who lost and wandering. 'Gobukki' is a slow but reliable counselor who accompanies him to the end. In addition, the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons make up our service. This is simple, but valuable work.
Team Members: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim