Macy’s Website Web stranica za e-trgovinu by Willy Lai and Dave Torres

Macy’s Website Web stranica za e-trgovinu by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 Zlatna nagrada A' Design Award in Web Stranica i Web Dizajn Competition Category.

ZlatoWeb· 2020

Macy’s Website Web stranica za e-trgovinu

by Willy Lai and Dave Torres

Client: Macy's

Zlatna nagrada A' Design Award Winner in Web Category

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Colors

The Design

About Macy’s Website Web stranica za e-trgovinu

Web stranica Macy's je platforma za e-trgovinu koja kupcima omogućuje online kupnju Macy'sovog asortimana. Web stranica je redizajnirana 2019. godine kao izravan odgovor na povratne informacije kupaca, što je rezultiralo čistim, jednostavnim i modom inspiriranim dizajnom. Izgled se oslanja na modne medije i potrošačke tehnološke proizvode, a cilj mu je razlikovati Macy's od konkurentskih trgovaca. Korištene su moderne responzivne web tehnologije, tako da se stranica može pregledavati na prijenosnim računalima, tabletima i pametnim telefonima. Redizajn je vođen istraživanjem korisničkog iskustva, uključujući ankete, intervjue i testiranje upotrebljivosti.

The Recognition

About the Zlatna nagrada A' Design Award

Macy’s Website Web stranica za e-trgovinu je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Macy’s Website Web stranica za e-trgovinu bude vrlo hvaljen, trendovski i monumentalan izum koji pruža dosad neviđenu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Macy’s Website Web stranica za e-trgovinu stvara snažne osjećaje želje, budi strast, potiče kreativnost i fascinira nas.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Dimensions & Packaging: We developed reponsive web design across different devices.
Tags: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Production Technology: We utilized modern responsive web technologies.
Design Challenge: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Research: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiration: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Project Duration: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Operation Flow: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Team Members: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Image Credits: Images courtesy of Macys.