Poznan Marathon Medal Promotivna animacija by Artmask Group

Poznan Marathon Medal Promotivna animacija by Artmask Group is a highly esteemed winner of the very prestigious 2020 Srebrna nagrada A' Design Award in Film, Video i Animacija Competition Category.

SrebroFilm· 2020

Poznan Marathon Medal Promotivna animacija

by Artmask Group

Client: PKO Poznań Marathon

Srebrna nagrada A' Design Award Winner in Film Category

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Verified Award Winner

Verify Award Status for #94314

Istražite više Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Poznan Marathon Medal Promotivna animacija

Medalja Poznanskog maratona promotivna je animacija stvorena za predstavljanje medalje dvadesetog PKO Poznanskog maratona. Animacija prikazuje male elemente koji se spajaju kako bi oblikovali medalju, a svaki element simbolizira jednu godinu povijesti maratona. Vrpca medalje otisnuta je povijesnim fotografijama iz svih izdanja događaja, poredanima kronološkim redom. Medalja mjeri 80 sa 80 sa 7 milimetara i lijevana je u čeliku i srebru. Animacija je izrađena u 4K rezoluciji kako bi potaknula prijave za obljetničku utrku.

The Recognition

About the Srebrna nagrada A' Design Award

Poznan Marathon Medal Promotivna animacija je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Poznan Marathon Medal Promotivna animacija bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Poznan Marathon Medal Promotivna animacija je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The original idea of presenting medals for the competitors of the 20 PKO Poznan Marathon. The animation was to encourage registration for the jubilee marathon and run 42.195 km to win a medal.
Dimensions & Packaging: medal dimensions: 80mm x 7mm x 80mm. Medal cast in steel and silver.
Video Presentation Resolution: 4K
Tags: animation, medal, poznan marathon, 3d animation
Production Technology: Houdini
Adobe After effects
Adobe Premiere
3d Studio MAX
Photoshop
Design Challenge: The most difficult part of the project is to create a unique animation scenario presenting the ideas of the medal design and the 20 years of the Poznan Marathon placed in it. In addition, a short time for implementation from the script to the finished animation.
Research: Based on attempts to present the medal in the form of animations started in 2018, we have found that presenting both the medal and the T-shirt for Marathon in the new form of professional Animation that all runners are waiting for positively increases the number of runners. After presenting the Animation with a medal and a T-shirt, the number of people registered in the marathon increased over 15%.
Inspiration: The idea to create the animation and design of the medal was 20 years of the history of the Poznan Marathon. The small elements that make up the medal symbolize each year. The medal's lanyard is printed with historical photos from all marathon editions arranged in chronological order.
Project Duration: The project started in August 2019 and finished in September 2019 in Poznan.
Operation Flow: A new way of presenting a marathon medal.
Team Members: Mateusz Kowalski
Wojciech Czub
Image Credits: Image #1: Creator Mateusz Kowalski, front-view, 2019. Image #2: Creator Mateusz Kowalski, rear-view, 2019. Image #3: Creator Wojciech Czub, full-view, 2019. Image #4: Creator Mateusz Kowalski, realisation, 2019. Image #5: Creator Mateusz Kowalski, lanyards, 2019.
Video Creadits: Creator Mateusz Kowalski, medal-animation, 2019