Hazuto Daska Za Rezanje I Posluživanje – dizajner Tom Chan and Melanie Man

Dizajn Hazuto Daska Za Rezanje I Posluživanje čiji je autor Tom Chan and Melanie Man iznimno je cijenjeni dobitnik prestižne nagrade 2020 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Posude za Pečenje, Stolno Posuđe, Posuđe za Piće i Posuđe za Kuhanje.

BroncaKuhinjsko Posuđe· 2020

Hazuto Daska Za Rezanje I Posluživanje

autor/ica Tom Chan and Melanie Man

Klijent: Hazuto

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Kuhinjsko Posuđe

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Dizajn

O dizajnu Hazuto Daska Za Rezanje I Posluživanje

Hazuto je svježa estetika na sveprisutnom prostoru kuhinjske ploče. Brušeni metalni obruč veže ploču, štiteći je od izvijanja, cijepanja, udaraca i padova. Kombinacija metal-drvo ugodno je novo taktilno iskustvo. Toplina drva razlikuje se od strogog okvira od nehrđajućeg čelika. Vijci su karakteristično postavljeni kako bi upotpunili industrijski senzibilitet. Prostor negativnog ugla tvori zgodnu kuku. Jedinstveni oblik je očuvan, bez nepotrebnih ometanja ili dodataka. Rezultat je učinkovita, čista, dvobojna forma koja je upečatljiva i ergonomska.

Priznanje

O nagradi Brončana nagrada A' Design Award

Hazuto Daska Za Rezanje I Posluživanje je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Hazuto Daska Za Rezanje I Posluživanje bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Hazuto Daska Za Rezanje I Posluživanje sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Wood boards with metal elements or handles are not new. But fit a one-piece steel rim around it, create a corner nook, and you have an on-trend package that works as well as it looks. The aesthetic differentiators here are efficiency and form. No separate handle to disrupt the singular rectangular flow. Functionally, the rim prolongs warping. Knocks and drops are insulated. The austere stainless steel rim contrasts with the warm wood. The screws are characteristically placed to complete an industrial sensibility, communicating sturdiness. This two-tone form is clean and eye catching.
Dimenzije i pakiranje: 230 x 14 x 325 mm
Width mm x Depth mm x Height mm
Oznake: kitchen, cutting, serving, board, wood, hazuto
Proizvodna tehnologija: Black Walnut is selected for the wood type, due to its perfectly moderate hardness (Janka index 1010) that doesn't dull knives nor easily dent. A rich dark colour elevates the board beyond your everyday bamboo board. Edges are carefully rounded for durability and handling comfort. Food-grade 304 stainless steel is used for the rims and screws, to be long lasting and corrosion resistant. The rim has been brushed and polished multiple times, achieving a brushed effect that renders any welds miraculously invisible.
Dizajnerski izazov: The concept simplicity and execution are the most challenging parts.
It was not easy to fit the metal rim to be in full contact with the board, especially the corners. Our benchmark was always to have the rim in one continuous piece, as a demonstration of workmanship. We spent a long time testing options to ensure welding spot is invisible. Of many, only one metalworking supplier achieved our satisfaction.
The market variety is a benefit (for research) and a difficulty (to be original). To excite users in an over-saturated category is hard, but our design was readily accepted by our testers.
Istraživanje: Research: Online channels (e.g amazon, hktvmall), social media channels, industry reports.
Methodologies: Product Value radar chart, Aesthetic mapping, competitive analysis, small focus group meetings.
Impact on design: size to be small for space-conscious urban kitchens, but big enough for needs of small family. Material to be decorative and high performance (hardness, shape stability). Market analysis suggested to consider gifting, serving, decorating functions as well as everyday cutting. Warping is common issue so the screw locations are chosen to delay warping.
Inspiracija: I was partly inspired by the endless technology product varieties that seemed to encompass us now. I am drawn to some of their use of contrasting metallic elements, to bold visual results. The concept culminated from a daydreaming moment, where I thought a chopping board bound by a metal rim could look engaging and robust. Coming from a metal works background myself helped inform the rim specs. Deep dive into online retailers and industry reports gave us user expectations and trends. We ended up prototyping different materials, adjusting dimensions and features before we were happy.
Trajanje projekta: Project started in October 2019, with final design completed by December 2019 and first batch samples made by 2020 January.
Tijek rada: No instruction manuals need to be included for the endless uses of this versatile board! Hazuto board can be used for everyday cutting, or for serving bread, cheese, salad, fruits, steak. On display, it can be hung up or used as a table condiment tray for complementing most atmospheres.
Patenti: Design registration pending in Hong Kong and China.
Trademark registration pending in HK and China.
Članovi tima: Tom Chan
Melanie Man