CoDe Muzej dizajna – dizajner Tihany Design and Matteo Vercelloni

Dizajn CoDe Muzej dizajna čiji je autor Tihany Design and Matteo Vercelloni iznimno je cijenjeni dobitnik prestižne nagrade 2020 Zlatna nagrada A' Design Award u natjecateljskoj kategoriji Kulturna Baština i Kulturna Industrija.

ZlatoKulturna Baština· 2020

CoDe Muzej dizajna

autor/ica Tihany Design and Matteo Vercelloni

Klijent: Tihany Design; Matteo Vercelloni

Dobitnik nagrade Zlatna nagrada A' Design Award u kategoriji Kulturna Baština

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Dizajn

O dizajnu CoDe Muzej dizajna

CoDe je muzej dizajna smješten na brodu za krstarenje. Muzej predstavlja 470 izložaka talijanskog dizajna od 1930-ih do danas, uključujući namještaj, modne predmete i svakodnevne predmete. CoDe se prostire na 400 četvornih metara u prometnom području između dva zabavna sadržaja. Prostorni raspored izgrađen je oko portala pješačke staze oblikovanog nizom lukova od nehrđajućeg čelika osvijetljenih iznutra. Gosti mogu prijeći prostor kao hodnik ili se odmaknuti kako bi razgledali izloške s obje strane, što potiče ponovljene posjete.

Priznanje

O nagradi Zlatna nagrada A' Design Award

CoDe Muzej dizajna je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da CoDe Muzej dizajna bude vrlo hvaljen, trendovski i monumentalan izum koji pruža dosad neviđenu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. CoDe Muzej dizajna stvara snažne osjećaje želje, budi strast, potiče kreativnost i fascinira nas.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: As the first design museum on a cruise ship, CoDe showcases the broad and renowned creative Italian talents that transformed the world with innovation, design and style. The collection's 470 exhibits connect to the history of Made in Italy, making these design objects true points of reference for Italy's global influence from the 1930s to the present. CoDe's highly contemporary stainless steel portal meets the challenges of the high traffic space with a series of arches lit from the inside. As the rings of the tunnel separate, guests can veer off the pathway to explore the exhibits.
Dimenzije i pakiranje: 400 sq/m
Oznake: Museum, Italy, Italian, Cruise, Ship, Costa, Design Museum, Costa Smeralda, Culture
Proizvodna tehnologija: CoDe is located in a high traffic area onboard Costa Smeralda, along the pathway between two major entertainment venues. In order to allow for flow of movement in this space, the museum was designed around a walking path portal made up of a series of stainless steel arches. Guests have the freedom to move through the museum as a corridor space as well as the invitation to discover the various displays by veering off into the exhibits on each side of the portal. This design encourages guests to return to the museum many times throughout their trip, discovering more of the CoDe collection of iconic Italian design and culture at each visit.
Dizajnerski izazov: CoDe aims to present through a selection of artifacts, most of which are still produced today, the vitality of objects and furnishings that remain the classics of Italian design from the 1930s to the present. The museum is a multifaceted self-portrait of Italy over time, an intricate mosaic made up of many stories.
Istraživanje: Curator Matteo Vercelloni contributed his expertise in Italian architecture and design as well as extensive research on Italian design from the 1930s to the present. The CoDe collection of 470 exhibits was meticulously researched and selected for its storyline and representation of iconic Italian design, its global impact and its connection to the ship's theme Italy's Finest. Designer Adam Tihany served as Creative Director of Costa Smeralda, creating the theme Italy's Finest and the overall interior vision of the ship. CoDe is the only space onboard that he designed directly.
Inspiracija: CoDe, or Costa Design Museum, was conceived as a unique and unifying feature of the new cruise ship, Costa Smeralda. Just as every major international city has a proud display of cultural heritage in its museums, CoDe was created to serve as the metropolitan epicenter of ship and a concentrated summary of the ship's theme, Italy's Finest. CoDe crowns the 3,300-cabin ship with a direct celebration of modern Italian design, from fashion and film to transportation and household objects. CoDe's interactive and engaging experience invites guest to step into the Bel Paese through the most iconic Italian designs.
Trajanje projekta: CoDe was introduced December 2019 onboard the new cruise ship, Costa Smeralda, as a permanent feature of the ship.
Tijek rada: The cruise guest is part of what we refer to as a 'captive audience,' because they are fully engaged with ship activities during the time spent at sea. CoDe is an innovative and high design concept that provides Costa Smeralda guests with a meaningful and fun cultural experience- and one they can continue to interact with and learn from during the duration of their time onboard.
Članovi tima: Museum Design: Tihany Design
Design of Exhibitions: Matteo Vercelloni
Curator: Matteo Vercelloni with Paola Gallo
Graphic Design: Cristina Menotti
Movie selection: Roberto Dassoni
Fashion Research and selection: Augusta Grecchi
Zasluge za fotografije: Image #1 Photographer Andrea Martiradonna, Curator Matteo Vercelloni, Designer Adam D. Tihany, CoDe Portal, 2019
Image #2 Photographer Andrea Martiradonna, Curator Matteo Vercelloni, Designer Adam D. Tihany, Transportation Exhibit, 2019
Image #3 Photographer Andrea Martiradonna, Curator Matteo Vercelloni, Designer Adam D. Tihany, Iconic Italian Design Exhibit, 2019
Image #4 Photographer Andrea Martiradonna, Curator Matteo Vercelloni, Designer Adam D. Tihany, Memorabilia, 2019
Image #5 Photographer Andrea Martiradonna, Curator Matteo Vercelloni, Designer Adam D. Tihany, Furniture Design Exhibit, 2019