Mitsubishi eK X (Cross) Primarna funkcija: Brošura by Tomohira Kodama

Mitsubishi eK X (Cross) Primarna funkcija: Brošura by Tomohira Kodama is a highly esteemed winner of the very prestigious 2020 Srebrna nagrada A' Design Award in Oglašavanje, Marketing i Komunikacija Competition Category.

SrebroOglašavanje· 2020

Mitsubishi eK X (Cross) Primarna funkcija: Brošura

by Tomohira Kodama

Client: Mistubishi Motors

Srebrna nagrada A' Design Award Winner in Oglašavanje Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Mitsubishi eK X (Cross) Primarna funkcija: Brošura

Mitsubishi eK X brošura je izrađena za crossover kei automobil. Brošura predstavlja vozilo kao kompaktni model s karakterom SUV-a, aktivnim dizajnom i niskom potrošnjom goriva. Raspored slijedi koncept Cute Beast koji je vodio i eksterijerni dizajn automobila. Smjela kombinacija žute i crne boje korištena je kako bi privukla pozornost na prvi pogled. Svaka funkcija i značajka performansi prikazana je jasnim redoslijedom. Brošura je izrađena kako bi dosegnula kupce koji žele isprobati nešto novo.

The Recognition

About the Srebrna nagrada A' Design Award

Mitsubishi eK X (Cross) Primarna funkcija: Brošura je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Mitsubishi eK X (Cross) Primarna funkcija: Brošura bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Mitsubishi eK X (Cross) Primarna funkcija: Brošura je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: eK X is a crossover model that incorporates the SUV taste distinctive to Mitsubishi Motors. Its design embodies Mitsubishi’s brand message Drive your Ambition and powerful driving performance with low fuel consumption is featured. This vehicle was developed to reflect the target customers insights wanting to challenge something new with an inquiring mind.
This brochure was designed to communicate special fascination of eK X, a new crossover SUV variant kei car completely.
Inspiration: Developed to a Cute Beast concept, eK X exterior styling projects an SUV taste with the active, playful presence that is distinctive to Mitsubishi Motors.
This brochure was also designed based on the same concept of Cute Beast.
This vehicle has an attractive aura. With this idea, we decided to use a bold color combination of yellow and black to draw people’s attention at a 1st glance.
Also we tried to emphasize fascination of eK X by showing individual function and performance.

Read the Press Release