Qwerty Elemental Torbe – dizajner Patrizia Donà

Dizajn Qwerty Elemental Torbe čiji je autor Patrizia Donà iznimno je cijenjeni dobitnik prestižne nagrade 2020 Platinska nagrada A' Design Award u natjecateljskoj kategoriji Modni i Putni Dodaci.

PlatinaDodatak· 2020

Qwerty Elemental Torbe

autor/ica Patrizia Donà

Klijent: Donà

Dobitnik nagrade Platinska nagrada A' Design Award u kategoriji Dodatak

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Boje

Dizajn

O dizajnu Qwerty Elemental Torbe

Baš kao što evolucija dizajna pisaćih strojeva pokazuje transformaciju iz vrlo složenog vizualnog oblika u čisti, jednostavni geometrijski oblik, Qwerty-element je utjelovljenje snage, simetrije i jednostavnosti. Konstruktivni čelični dijelovi koje izrađuju razni majstori prepoznatljiva su vizualna značajka proizvoda, što torbi daje arhitektonski izgled. Osnovna osobina torbe su dva ključa pisaćeg stroja koja sama izrađuje i sastavlja dizajner.

Priznanje

O nagradi Platinska nagrada A' Design Award

Qwerty Elemental Torbe je pobjednik Platinske nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje uistinu izuzetnim, elegantnim i veličanstvenim dizajnima. Platinski pobjednici čudesa su stvaranja, svjedočanstva granica intelektualne kreativnosti te pokazuju nenadmašan profesionalizam i genij svojih dizajnera. Očekuje se da ovi dizajni budu najpoznatiji radovi koji određuju estetiku jednog doba, doprinose dobrobiti društva i pomiču granice umjetnosti, znanosti, dizajna i tehnologije. Qwerty Elemental Torbe pokazuje uzvišenu razinu izvrsnosti i nedvojbeno čini svijet boljim mjestom svojim korisnim i vrijednim karakteristikama. Qwerty Elemental Torbe je rad koji je osvojio Platinsku nagradu A' Design Award i koji budi želje, nadahnjuje, oduševljava i pali veliku radost.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Just like typewriters’ design evolution shows the transformation from a highly complex visual form to the clean-lined, simple geometric form, Qwerty-elemental is the embodiment of strength, symmetry, and simplicity. Constructive steel parts made by various craftsmen are distinctive visual feature of the product, which gives the bag an architectonic appearance.The highlight of "Qwerty" collection were the typewriter keys, firstly re-applied from the original Remington typewriters, and later, according to Donà's design, constructed and manufactured by a metal craftsmen company. Since 2013 Donà has her own production of typewriter keys.
Dimenzije i pakiranje: 1. qwerty large:28x31x10,5 cm
2. qwerty medium:26x24x10,5 cm
3. qwerty small: 25x13x3 cm
Oznake: Typewriter bags, Qwerty bag
Proizvodna tehnologija: For the realization of this collection Donà collaborated with different manufactures with one aim: to improve each detail to the level of excellence and to combine craft and industrial methods of production. The typewriter keys are made from brass metal sheet. We made special tools for the typewriter keys production. Using these tools a brass sheet is going through a several stages: cutting, curvature, perforation. Next step is galvanization (electroplating) and finally assembling the chrome ring with laser cut disk with engraved sign (letter, number…). Hardware are cut and highly polished from stainless steel by metal craftsman. For the leatherwork Donà found skilled craftsman who use time-honored tanning and finishing techniques (hand-finished edges). The product shows old tried and tested techniques and materials, but a modern and up-to-date design approach.
Dizajnerski izazov: making a tool for typewriter keys, it took ca six months to develop a "machine" for typewriter keys production
Istraživanje: The most time is dedicated to the details of the bags:typewriter keys, laser cut hardware that are made from stainless steel
Inspiracija: The durability is femininity of QWERTY design built in the Donà's collection of the same name. It evolved from Donà's fascination with the highly aesthetical and complex mechanical object - the Remington typewriter. It is one of the earliest brands of typewriters, dating from 1874.
The name of the collection “Qwerty” refers to the oldest typing template that was invented by a newspaper editor Christopher Sholes in 1868 and sold to Remington in 1873. Unchanged for 150 years, it was designed to prevent the metal arms of the typewriter letters from clashing and jamming. So what Sholes basically did was to place the most frequently used letters as far apart as possible, making the typist's fingers (at that time, which was the practice that persisted throughout the next century, all typists were women) do the work. In a 1888 Manual of the Typewriter, John Harrison explained, "The typewriter is especially adapted to feminine fingers. They seem to be made for typewriting. The typewriting involves no hard labor and no more skill than playing the piano."
Trajanje projekta: 2018-2020, Zagreb-Venezia-Vicenza
Tijek rada: Qwerty Elemental line features perfect everyday city pieces suitable for the daylong activities and the evening occasion.
Članovi tima: Patrizia Donà
Zasluge za fotografije: Image #1:Photographer Vanja Solin, 2019
Image #2:Photographer Vanja Solin, 2019
Image #3:Photographer Vanja Solin, 2019
Image #4:Photographer Vanja Solin, 2019
Image #5:Photographer Vanja Solin, 2019