Zacapa Reserva Limitada 2019 Dizajn ambalaže za rum by Michelle Mak - forceMAJEURE Design is a highly esteemed winner of the very prestigious 2020 Zlatna nagrada A' Design Award in Ograničeno Izdanje i Prilagođeni Dizajn Competition Category.
ZlatoOgraničeno Izdanje· 2020
Zacapa Reserva Limitada 2019 Dizajn ambalaže za rum
by Michelle Mak - forceMAJEURE Design
Client: Diageo
Zlatna nagrada A' Design Award Winner in Ograničeno Izdanje Category
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The Design
About Zacapa Reserva Limitada 2019 Dizajn ambalaže za rum
Zacapa Reserva Limitada 2019 dizajn je ambalaže ograničenog izdanja za odležani rum. Smeđa etiketa sa slovima od zlatne folije nadopunjuje jantarne i zlatne nijanse tekućine. Prepoznatljiva petate traka, pletena traka od slame izrađena u posebnim bojama za ovo izdanje od strane lokalnih gvatemalskih obrtnica, omotana je oko boce. Dizajn limenke spaja slojeve boja i tekstura inspiriranih gvatemalskim krajolikom. Na limenci su petate traka i prepoznatljiva traka s bilješkama o okusu prikazane u zlatnim nijansama.
The Recognition
About the Zlatna nagrada A' Design Award
Zacapa Reserva Limitada 2019 Dizajn ambalaže za rum je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Zacapa Reserva Limitada 2019 Dizajn ambalaže za rum bude vrlo hvaljen, trendovski i monumentalan izum koji pruža dosad neviđenu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Zacapa Reserva Limitada 2019 Dizajn ambalaže za rum stvara snažne osjećaje želje, budi strast, potiče kreativnost i fascinira nas.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE was asked to bring the Reserva Limitada liquid to life through the packaging. The brown label with rich gold foil lettering complements the amber and golden hues of the liquid. The signature petate band, handwoven in special colors for this edition by local Guatemalan craftswomen, proudly wraps around the bottle. For the canister, we blended washes of colors and textures inspired by the lush Guatemalan landscape. The signature band with tasting notes and petate band are treated in gold hues.
- Dimensions & Packaging
- Bottle: 750 ml
- Tags
- #limitededition, #packaging, #packagedesign, #brownspirits, #rum, #zacapa #guatemala
- Production Technology
- This design is inspired by the smoky overtones of the limited edition liquid. Visually, the black and white vignette contrasts with gold wavy lines that crisply cuts through the smoke motif. Also featured is Zacapa’s iconic petate or woven straw band, created by local Guatemalan craftswomen.
- Design Challenge
- The biggest challenge for this project was the realization and translation of the design intent into a beautifully printed canister that brought to life all the colors, finishes, textural embossing effects, and materials we had envisioned. While the brief called for a bespoke Limited-Edition design that elevated this product above some of the Zacapa range’s core liquids, some surprise restrictions and technical difficulties along the way forced us to be extra diligent, to constantly collaborate with the client’s supply team and the printers, and to be very creative with printing techniques to achieve a pack that truly represents the beauty of the liquid story.
- Inspiration
- Inspired by Master Blender Lorena Vasquez and her art of blending, forceMAJEURE created a design capturing dimensional layers of expressive movement and colors, enhanced by luminous golden details – a visual interpretation of Lorena’s art form. Zacapa Reserva Limitada is a culmination of expertise, experimentation and artistry released only once every few years. The 2019 creation is a mixture of aged rum reserves finished in exclusive wine barrels, resulting in a unique composition of flavors.
- Team Members
- Michelle Mak-Creative Director
Kei Hayashi-Senior Designer
Linda Tseng-Production Director - Image Credits
- Image#1 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#2 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#3 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#4 Product Renderings: Mariana Escobar, forceMAJEURE Design
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