Wild Cook Advertising Poster by Ladan Zadfar and Mohammad Farshad

Wild Cook Advertising Poster by Ladan Zadfar and Mohammad Farshad is a highly esteemed winner of the very prestigious 2020 Željezna nagrada A' Design Award in Oglašavanje, Marketing i Komunikacija Competition Category.

ŽeljezoOglašavanje· 2020

Wild Cook Advertising Poster

by Ladan Zadfar and Mohammad Farshad

Client: Creator studio

Željezna nagrada A' Design Award Winner in Oglašavanje Category

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Verified Award Winner

Verify Award Status for #99688

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Wild Cook Advertising Poster

Oglašavanje je jedan od najvažnijih dijelova predstavljanja proizvoda. Kako bi mogli predstaviti dizajn, dizajneri trebaju razumjeti glavne aspekte dizajna i da bi se na umjetnički način predstavili moraju se usredotočiti na njegove najvažnije karakteristike. Predstavljeni dizajn čine reklamni plakati za proizvod koji daju različite mirisi pušenja od glatkog sagorijevanja prirodnih materijala do hrane, zato su dizajneri inzistirali na prikazivanju prirodnog izgaranja materijala i dima koji iz njih izlazi. Namjera dizajnera bila je potaknuti njihovu znatiželju oko oglašavanja.

The Recognition

About the Željezna nagrada A' Design Award

Wild Cook Advertising Poster je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Wild Cook Advertising Poster bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Wild Cook Advertising Poster se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The presented design is advertising posters for a product which gives different smoking scents from smooth burn of natural materials to food that is why the designers insisted on showing natural materials burning and the smoke coming out of them. It is also important to mention that all posters were photographed.
The designers intention was to show the main message in a minimal way that draws people's attention and stimulate their curiosity about the advertising.
Tags: Food, Smoked food, Smoking device, Smoke flavor, Smoke scent, Beverage, Smoke, Wild cook, Poster, Advertising
Production Technology: All the posters were photographed in a studio and with natural materials. The designers gathered all their insights about the settings and they finalized the production.
Design Challenge: The main challenge was to find the best way to burn the materials without disfiguring the material and also to photograph the smoke and the burnt material in one shot.
Research: To design the best poster for a product, a lot of detailed researches are needed. The designers had to look for people's expectation of an advertisement, what can stimulate their curiosity, what range of age are the product's potential costumers and most importantly what is the simplest way to give a message and preserve the artistic features.
Inspiration: Advertising is one of the most important parts of presenting a product. To be able to present a design, designers should understand the main aspects of the design and in order to present it in an artistic way, they have to focus on its most important features. In this case, the main question was how to show people that by using this product they can have different kind of smoking scents for their food and make them curious about the design. The presented design is a combination of burnt vegetables and smoke to present the main feature of the product which is the smoking scent that it gives to the food.
Project Duration: The project started in September 2019.
Team Members: Ladan Zadfar
Mohammad Farshad
Image Credits: Ladan Zadfar and Mohammad Farshad