Fido Dido House by 7UP Free Fonksyon Prensipal: Enstalasyon Mak Eksperyansyèl by PepsiCo Design and Innovation

Fido Dido House by 7UP Free Fonksyon Prensipal: Enstalasyon Mak Eksperyansyèl by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 A' Design Award Bwonz in Evènman Competition Category.

BwonzEvènman· 2020

Fido Dido House by 7UP Free Fonksyon Prensipal: Enstalasyon Mak Eksperyansyèl

by PepsiCo Design and Innovation

Client: PepsiCo Design and Innovation

A' Design Award Bwonz Winner in Evènman Category

23,818

Verified Award Winner

Verify Award Status for #100578

View at A' Design Award Press Release Award Badge

Colors

The Design

About Fido Dido House by 7UP Free Fonksyon Prensipal: Enstalasyon Mak Eksperyansyèl

Tèks Liv: Fido Dido House se yon enstalasyon mak de jou ki te kreye nan Covent Garden nan Lond. Konsepsyon an tradui mond de dimansyon nwa ak blan pèsonaj Fido Dido a nan yon espas twa dimansyon. Vizitè yo deplase nan zòn tematik yo, ki gen ladan yon amwa ranpli ak rad ikonik ak yon gadmanje kizin ki gen Fido Flakes. Lòt karakteristik yo enkli yon zòn refwadisman tankou yon frijidè, ramak pou repoze, yon miray pou desine ki entèraktif, mizik kalm ak echantiyon pwodwi. Anviwònman miltisansoryèl sa a envite envite yo pou yo relakse epi li fè mesaj kanpay la vin vivan.

The Recognition

About the A' Design Award Bwonz

Fido Dido House by 7UP Free Fonksyon Prensipal: Enstalasyon Mak Eksperyansyèl se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Fido Dido House by 7UP Free Fonksyon Prensipal: Enstalasyon Mak Eksperyansyèl pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Fido Dido House by 7UP Free Fonksyon Prensipal: Enstalasyon Mak Eksperyansyèl satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The team developed a 3D version of Fido’s 2D black and white world along with a multi sensory experience that brought people into an imagined world for Fido. The idea was to immerse visitors into Fido’s universe, inviting them to feel free to just be, bringing the campaign message to life. Every aspect of the space was carefully considered, from Fido’s closet of iconic outfits to the Fido Flakes in the kitchen pantry.
Inspiration: Celebrating the return of 90s icon Fido Dido, the King of Chill, the PepsiCo Design team partnered with 7UP Free to create the Fido Dido House in London’s Covent Garden. Inviting Londoners to chill like Fido, the two day installation came complete with a fridge cool down, hammock hang outs, an interactive artist doodle wall, soothing nap worthy music, and 7UP Free product sampling.

Read the Press Release