Game Fuel PRO-AM Consumer Experience Konsepsyon Evènman an Dirèk by PepsiCo Design and Innovation

Game Fuel PRO-AM Consumer Experience Konsepsyon Evènman an Dirèk by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 A' Design Award Lò in Evènman Competition Category.

LòEvènman· 2020

Game Fuel PRO-AM Consumer Experience Konsepsyon Evènman an Dirèk

by PepsiCo Design and Innovation

Client: PepsiCo Design and Innovation

A' Design Award Lò Winner in Evènman Category

104,928
Verified Award Winner
Verify Award Status for #100581

View at A' Design Award Press Release Award Badge

Colors

The Design

About Game Fuel PRO-AM Consumer Experience Konsepsyon Evènman an Dirèk

Game Fuel PRO-AM se te yon evènman gaming an dirèk ki te kreye pou yon mak bwason epi ki te difize bay televizyè lakay yo. Evènman an te mete gamè pwofesyonèl ansanm ak selebrite pou prezante yon nouvo mòd jwèt de kont de epi pou entwodwi yon nouvo kanèt bwason. Etidyo a te klere ak limyè wouj ak ble, koulè prensipal pwodwi a, pou kreye yon efè dramatik epi pou separe de ekip yo. Tipografi odasye ak koulè fò te bay espas la yon entèpretasyon modèn nan gaming. Dekò a te fèt pou l parèt klè sou ekran pandan emisyon an.

The Recognition

About the A' Design Award Lò

Game Fuel PRO-AM Consumer Experience Konsepsyon Evènman an Dirèk se yon ganyan A' Design Award Lò, yon rekonesans imans prestijye yo bay design premye klas, mèvèye e eksepsyonèl. Ganyan Lò yo se kreyasyon ki trè inovatè, vizyonè e ki briye ak bèl bagay, ki reflete jeni, sajès ak mèt konpetans designer yo. Yo atann Game Fuel PRO-AM Consumer Experience Konsepsyon Evènman an Dirèk pou se yon envansyon ki fè anpil lwanj, ki bay tandans e monimantal ki delivre yon valè san parèy. Design sa a ki ganyen A' Design Award Lò se yon pwojè espektakilè, respekte ki pote anpil benefis e ki pouse limit atizay, syans, design ak teknoloji. Game Fuel PRO-AM Consumer Experience Konsepsyon Evènman an Dirèk kreye santiman dezi ki entans, li reveye pasyon, li ankouraje kreyativite e li fasine nou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design team conceptualized and worked on the build out for this live event. As a starting point, inspiration was drawn from the major leagues such as Call of Duty World League. It was important that the set translate well on screen to viewers at home. Red and blue, the core GAME FUEL product colors, were used to light the studio in a dramatic way, as well as differentiate the teams. The design of the space focused on a modern interpretation of gaming, leaning into bold typography and color.
Inspiration: The Mtn Dew AMP Game Fuel Celebrity PRO-AM was a pre-release exhibition pairing gaming professionals with celebrities to highlight the new 2v2 game mode in Call of Duty: Modern Warfare and give consumers a sneak peek at the new MTN DEW AMP GAME FUEL can. The activation, hosted as a P.R. event for the brand’s Call of Duty partnership, was broadcast live through Twitch to reach consumers directly.

Read the Press Release