Zhangyan Country Living Festival Primary Function: Espas Ekspozisyon by Tongji Tiandi Neili Lab is a highly esteemed winner of the very prestigious 2021 A' Design Award Ajan in Evènman Competition Category.
AjanEvènman· 2021
Zhangyan Country Living Festival Primary Function: Espas Ekspozisyon
Client: Tongji Tiandi-Neili Lab
A' Design Award Ajan Winner in Evènman Category
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- Verified Award Winner
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The Design
About Zhangyan Country Living Festival Primary Function: Espas Ekspozisyon
Zhangyan Country Living Festival se yon espas ekspozisyon ki te kreye pou yon evènman riral nan Shanghai. Aranjman an fòme ak ansyen konteyè maritim ki mete an dezòd, anpile, kwaze ak vire pou bay divès zòn tematik fòm. Yon gwoup konteyè fèmen yon zòn pou fowòm, pandan yon lòt gwoup defini yon zòn pou yon mache. Yo itilize tou resous lokal ki jete tankou bwa, pay ak wozo. Idantite vizyèl la swiv stil Memphis la epi li abstrè motif lokal tankou mòn, dlo, pwason ak pon. Espas aktivite a kouvri 5000 mèt kare.
The Recognition
About the A' Design Award Ajan
Zhangyan Country Living Festival Primary Function: Espas Ekspozisyon se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Zhangyan Country Living Festival Primary Function: Espas Ekspozisyon pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Zhangyan Country Living Festival Primary Function: Espas Ekspozisyon se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Urban-rural co-creation innovation experiment initiated by Lou Yongqi, Dean of the D&I, Tongji University, John Sakara, Academician of the RAC, and Aldo Cibic, one of Memphis school founders, to advance practices of sustainable living.
We find the meeting point in various design fields through the exploration of cross-boundary thinking, thereby integrating design concepts to help brands systematically output.
Taking brand culture "innovation" and "sustainable" as the core spirit for the design. - Dimensions & Packaging
- The visual system design includes 5000 square meters of activity space.
- Tags
- Innovation，sustainable，Memphis，integrating design
- Production Technology
- The construction is built by using local abandoned containers and discarded native resources, e.g. wood, straw, and reeds.
- Design Challenge
- In order to fit the project proposition of "sustainable development", the space design is creatively combined with the original resources of the site. With the vitality given by design, its sustainability can be re stimulated; with the reuse of materials, a recyclable overall system can be established to reduce waste. The project market constructed with vitality system publicizes the concepts of "everything has an afterlife", "everything makes the best use of" and "each has its own place".
- Research
- Based on the project design background, the design approach decided to follow the following principles: starting from the top design, integrating the independent and compatible relationships among the main visual design, space design and guidance system, and strengthening the systematic output of the brand to the audience. The project hopes to create a blueprint for rural life in the future. The main visual design integrates the design style of Memphis School, and abstracts the "mountain, water, fish, bridge" and other abstract graphics with the regional characteristics of Zhangyan to form the main visual symbol of this event in the form of abstract combination. The Memphis school's design attribute of daring to imagine and break the Convention coincides with the attribute of this event.
The overall visual identity design of the project is based on the Memphis style, starting from the exhibition, speech, workshop and market to carry out spatial narrative, conveying the concepts of "rural", "sustainable", "future" and "innovation". - Inspiration
- The Memphis school featuring creativity is used to integrate the elements of rural history and culture to form a brand image.
The brand graphics are three-dimensionally extended to form a systematic space design language.
To convey the sustainability sprint, the construction is built by using local abandoned containers and discarded native resources, e.g. wood, straw, and reeds.
We hope to lead the China rural revitalization with the idea of innovation and sustainability and design concept. - Project Duration
- The project started in August 2019 in Shanghai and finished in November 2019.
- Operation Flow
- The original base is in an open suburban meadow, and in order to follow the purpose of environmental protection and sustainable exhibition, a number of old containers are used to form the activity area. By staggering, stacking, interlacing and stretching the containers, the simple rectangular bodies are combined into a variety of dynamic thematic exhibition space.
The left side of the site is distributed by two groups of containers on both sides, forming a more open enclosed form and providing an area for holding forums. On the right side, two groups of containers are rotated and disassembled into the site to create an activity space for holding a marketplace. - Team Members
- Jiaqing Wu
Jia Lin
Yin Shi
Lei Yu
Ling Ma
Suying Zheng
Lu Xiao
Xinyan Wang
Ronglan Wang
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