Problue Annual Posters Primary Function: Afich by JBBC Branding Consultancy

Problue Annual Posters Primary Function: Afich by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 A' Design Award Ajan in Fotografi Competition Category.

AjanFotografi· 2020

Problue Annual Posters Primary Function: Afich

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

A' Design Award Ajan Winner in Fotografi Category

31,450

Verified Award Winner

Verify Award Status for #101059

View at A' Design Award Press Release Award Badge

Colors

The Design

About Problue Annual Posters Primary Function: Afich

Problue Annual Posters se yon seri afich enprime ki fèt pou yon mak plonje. Chak afich montre yon modèl ki abiye ni ak rad vil ki gen estil ni ak yon kostim plonje, konsa tranzisyon ant lavi chak jou ak plonje vin vizib. Gri ble aplike sou mesye a pou bay elegans, epi wouj aplike sou madanm nan. Zèl kamouflaj yo fè referans ak mouvman lavi iben an. Kontras yo ranje espre, tankou rapid ak imobil, rad chak jou ak kostim plonje, dous ak file. Chak afich mezire 420 pa 594 milimèt.

The Recognition

About the A' Design Award Ajan

Problue Annual Posters Primary Function: Afich se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Problue Annual Posters Primary Function: Afich pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Problue Annual Posters Primary Function: Afich se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design was to show people the combination of fashion and diving, and the concept of easy merge of diving life and daily life.
Dimensions & Packaging: W 420mm x H 594mm
Tags: Diving, City Life, Active, Fashion, Transition, Problue, Hero
Production Technology: Clothes in style and diving suit coexisted on the same model and look harmoniously together, but the contrast was where the creativity is. As the brand colors, gray blue was applied to gentlemen for elegance and the red was to the lady for charming. Both showed strongly the mix of sporty and stylish. The camouflage fins emphasize the fact we all live in the urban jungle full of movement. Different creativity happened in the same picture with contrast but vague lines between to make stronger visual experience, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance. The last, scarf in the air with shape of dolphin (part of the brand identity) and the newspaper moved like jellyfish gave the hint in the ocean.
Design Challenge: The main challenge was to keep the perfect ratio of all contrast part, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance.
Research: JBBC made many interviews with coaches and divers. Design team realized the fact that more divers share the same attitude and care about fashion even under the sea, especially for younger and starter divers.
Inspiration: The inspiration came from the quote of an enthusiastic diver. “I love diving so much. It's part of my life already. The city is the environment where I make a living and under the sea is the place where I feel I live, and there is just an instant between. I am who I am with the same attitude to live actively with style. Fashion means a lot to me even under the sea."
Project Duration: The project started in June 2019 and finished in Nov 2019 in Taiwan.
Operation Flow: Design team was trying to make the mix of city and the ocean and kept the best balance between sporty and fashion, movement and hero look, city and ocean, clothes in style and diving suit.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd, 2019.
Team Members: Designer: Huiyu Zhuang
Director: Jiunguo Yu
Image Credits: Jblossom Branding Consultancy Co., Ltd