Kt 5g Fonksyon Prensipal: Eskilti Deyò by Tist

Kt 5g Fonksyon Prensipal: Eskilti Deyò by Tist is a highly esteemed winner of the very prestigious 2020 A' Design Award Ajan in Bozar Competition Category.

AjanBozar· 2020

Kt 5g Fonksyon Prensipal: Eskilti Deyò

by Tist

Client: Tist

A' Design Award Ajan Winner in Bozar Category

34,190

Verified Award Winner

Verify Award Status for #102106

View at A' Design Award Press Release Award Badge

Colors

The Design

About Kt 5g Fonksyon Prensipal: Eskilti Deyò

KT 5G se yon gwoup eskilti ki enstale deyò nan sant Seoul, Kore di Sid. Eskilti yo eksprime prensipal karakteristik yon sèvis kominikasyon 5G, ki se gwo vitès, ti latans ak koneksyon laj. Koulè klere, modèl ak fòm flèch reprezante koneksyon, vitès ak koule done, pandan dwòn ak kondwit otonòm fè referans ak itilizasyon teknoloji a ke moun konnen. Eskilti yo fèt ak plak asye ki te koube epi soude, apre sa yo te fini ak penti iretàn. Eskilti ki pi piti yo sèvi tou kòm ban, konsa enstalasyon an fòme yon kote atistik pou repoze bò yon wout mache ki gen anpil moun.

The Recognition

About the A' Design Award Ajan

Kt 5g Fonksyon Prensipal: Eskilti Deyò se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Kt 5g Fonksyon Prensipal: Eskilti Deyò pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Kt 5g Fonksyon Prensipal: Eskilti Deyò se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Ushering in the commercialization of 5G service, Designtist installed sculptures that embodied KT 5G technology in collaboration with the pop art designer duo Craig & Karl. The main features of 5G service (ultra-high speed, ultra-low latency, hyper connectivity) were shaped into dynamic design, vivid colors and patterns. 5G technology connecting the world was modernly reinterpreted with drones and autonomous driving, and various arrow images expressed the connectivity, speed, and data flow.
Dimensions & Packaging: 1.5T SUS + urethane paint / 32m*6.8m
Tags: 5G, Craig and Karl, Outdoor sculpture
Production Technology: Since sculptures over 3m high had to be organically combined, it was manufactured by bending and welding the steel plates. Huge efforts and time were required to mask the changing parts of each color. While the structure itself was simple, we did our best to express the unique form of the sculpture.
Design Challenge: It was a new challenge to produce a service that had not been commercialized yet and unfamiliar to the public as a design sculpture. We studied KT's 5G service and designed scenes to effectively show the service. We chose the method to reconstruct and redesign the scenes that we directed with the artist duo Craig & Karl by using their expression style for the customer-friendly expression.
Research: In line with the commercialization period of 5G service, an iconic production was planned. We decided to collaborate with Craig and Karl, the duo who has a public profile, for designing diagrams of difficult communication services and drawing public appeal. Except for the technical aspects of each service, the real-life areas familiar to the customers were mainly expressed, and the arrows and lines were mostly used to express flow and speed visually.
Inspiration: We paid attention to the characteristics of the duo’s style of expression. We were inspired by the images they created, and wanted to express them to describe 5G services clearly.
Project Duration: Oct 2018 ~ Present, Outside of KT head office located in Gwanghwamun, Korea
Operation Flow: In order to effectively express KT's 5G service with sculptures that were going to stand at the center of Seoul, South Korea, we have collaborated with the artist duo Craig and Karl. Based on the artists’ expression style, the main features of the service were directed, and embodied in the unique form of the artists. Since sculptures were installed on a moving route of many citizens, small sculptures played the role of benches, and next to each sculpture a POP describing the meaning of the service was placed together. The public could easily understand KT's 5G service in an artistic resting space.
Team Members: TIST, Client : KT and Illustrator : Craig and Karl