Nostalgia Magazen Parfenri by Dmitry Pozarenko

Nostalgia Magazen Parfenri by Dmitry Pozarenko is a highly esteemed winner of the very prestigious 2020 A' Design Award Ajan in Enteryè Competition Category.

AjanEnteryè· 2020

Nostalgia Magazen Parfenri

by Dmitry Pozarenko

Client: Gold Apple

A' Design Award Ajan Winner in Enteryè Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Nostalgia Magazen Parfenri

Peyizaj endistriyèl yo nan ane 1960-1970 yo enspire pwojè sa a. Estrikti metal yo ki fèt ak asye woule cho kreye yon entonasyon reyalis anti-utopi. Yon fèy wouye idantifye nan kloti fin vye granmoun kreye yon atmosfè nan libète konplè sou ekspresyon. Louvri kominikasyon teknik, ranyon lacho ak kontwa granit ajoute nan enteryè chik endistriyèl la nan rit ane swasant yo.

The Recognition

About the A' Design Award Ajan

Nostalgia Magazen Parfenri se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Nostalgia Magazen Parfenri pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Nostalgia Magazen Parfenri se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The hybrid design of the store embodies the image of the trading space of the post-consumerism era and disappointment in the myths of glamor. A rusty profiled sheet of old fences creates an atmosphere of complete freedom of expression. The metal structures of the equipment made of hot-rolled steel of different sections create a realistic intonation of anti-utopia. Granite countertops and shabby plaster add to the interior industrial chic of the sixties.
Dimensions & Packaging: The total area is 1630 sq.m.
Tags: interior design, retail space, metal, stone, industrial, sixties
Production Technology: Main construction materials: hot-rolled steel, tinted stainless steel, profiled sheet, granite, oak
Design Challenge: The creative challenge of the project was to recreate the industrial atmosphere of the 60-70s of the 20th century. As a solution, various types of manual processing of steel were used in the manufacture of equipment. The special warmth of the space is added by old window frames, sawn and laid vertically on the wall. Together with the old profiled sheet, they allow the viewer to experience historical authenticity.
Research: Among the modern metropolis, the design of the store resolves the contradiction between the individuality of particular person and the leveling difference of the city's strength, between the individual human I and the monolithic urbanistic WE. Therefore, the Gold Apple inverts the external and internal, interchanges the city and man, introducing an urban spirit into the interior space.
Inspiration: Nostalgia for the 60-70s of the 20th century is new, it is nostalgia for believing in a bright future. Old industrial landscapes are perceived as artefacts of the era carried away by a new digital reality. Abandoned metallurgical workshop became an inspiring idea of this project.
Project Duration: The store is located in the center of Moscow. The project was completed in 2018.
Operation Flow: The industrial environment of the store creates an atmosphere of democracy, freedom of expression and accessibility. This was the ideological basis of this project. The store is a place of attraction and communication for more than 2000 people daily. Presentations of new products in the field of perfumery and cosmetics, master classes of famous makeup artists are held here. Make-up artists and cosmetologists share their professional skills, train, put on makeup and just talk with customers.
Team Members: Lead Architect: Dmitry Pozarenko
Associate Architect: Elena Sonyak
Image Credits: All images: photographer Mick Pomortsev, 2019.