Sense of Forest Makèt Parfenri by Dmitry Pozarenko

Sense of Forest Makèt Parfenri by Dmitry Pozarenko is a highly esteemed winner of the very prestigious 2020 A' Design Award Ajan in Enteryè Competition Category.

AjanEnteryè· 2020

Sense of Forest Makèt Parfenri

by Dmitry Pozarenko

Client: Gold Apple

A' Design Award Ajan Winner in Enteryè Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Sense of Forest Makèt Parfenri

Imaj la nan yon forè sezon livè translusid te vin enspirasyon nan pwojè sa a. Abondans nan tèkstur nan bwa natirèl ak granit imyè visualiseur a nan yon kouran dlo nan enprime plastik ak vizyèl nan siy yo nan lanati. Se kalite endistriyèl la nan ekipman asoupli pa koulè yo nan wouj ak vèt sokit kwiv. Magazen an se yon kote nan atraksyon ak kominikasyon pou plis pase 2000 moun chak jou.

The Recognition

About the A' Design Award Ajan

Sense of Forest Makèt Parfenri se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Sense of Forest Makèt Parfenri pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Sense of Forest Makèt Parfenri se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The suspended ceiling consists of two gratings, covered with natural ash veneer, offset from each other by 6 degrees and hanging at different heights. Round columns in a wooden lath pierce the ceiling like tree trunks pierce the crown. The cash desk area made of natural granite extends with two broken lines into the depth of space. Onyx and granite countertops, five-meter slabs of African wood saturate the space with the sounding of natural textures.
Dimensions & Packaging: The total area is 1238 sq.m.
Tags: interior design, retail space, metal, stone, wood, nature
Production Technology: Main construction materials: hot-rolled steel, tinted stainless steel, granite, onyx, ash, African wood
Design Challenge: The aim of the project is to create an environment that immerses the viewer in a stream of plastic and visual impressions of the signs of nature. The industrial type of equipment made of hot-rolled steel of different sections is softened by the abundance of textures of natural wood, which defines an associative series of natural rather than industrial landscapes.
Research: The signs of nature, which became the basis of this project, were intended to soften the urban intensity of the environment and make the store a place for a pleasant pastime and relaxation.
Inspiration: The winter crowns of larch trees, forming a translucent arch of many intersecting branches, the columns of trunks lifting these crowns, were the inspiration for this project and became the main idea of the structure of the suspended ceiling.
Project Duration: The store is located in the business center of Moscow. The project was completed in 2018.
Operation Flow: The store is a place of attraction and communication for more than 2000 people daily. Presentations of new products in the field of perfumery and cosmetics, master classes of famous makeup artists are held here. Make-up artists and cosmetologists share their professional skills, train, put on makeup and just talk with customers.
Team Members: Lead Architect: Dmitry Pozarenko
Associate Architect: Elena Lotoshnikova
Image Credits: All images: photographer Mick Pomortsev, 2019.