Anta Konsepsyon Enteryè Biwo by Oatson Interior Design

Anta Konsepsyon Enteryè Biwo by Oatson Interior Design is a highly esteemed winner of the very prestigious 2021 A' Design Award Bwonz in Enteryè Competition Category.

BwonzEnteryè· 2021

Anta Konsepsyon Enteryè Biwo

by Oatson Interior Design

Client: Oatson Interior Design

A' Design Award Bwonz Winner in Enteryè Category

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Verified Award Winner

Verify Award Status for #106420

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Anta Konsepsyon Enteryè Biwo

Anta se konsepsyon enteryè yon katye jeneral yon mak rad espò nan Shanghai, Lachin. Chak etaj soti nan dezyèm rive nan senkyèm nivo dedye a yon mak nan gwoup la. Yon pati nan premye etaj la gen yon plafon uit mèt wotè ak yon gwo ekran LED ki vizib depi deyò. Liy gri lis, figi espòtif blan ak yon fòm lèt mak wouj bay zòn antre a fòm li. Yon zòn repo wouj ak yon planche ble suiv koulè de mak yo. Materyo finisyon yo enkli penti plak aliminyòm, veneer bwadchenn, mab ak granit.

The Recognition

About the A' Design Award Bwonz

Anta Konsepsyon Enteryè Biwo se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Anta Konsepsyon Enteryè Biwo pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Anta Konsepsyon Enteryè Biwo satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As one of the most popular sportswear brand in China, Anta has set the pace and won over its rivals in several major transformation and upgrading processes of sports goods in the past years. To lay out the international strategy, Anta took an important step to establish Shanghai headquarters, which is undoubtedly noteworthy. The interior design of the headquarters was approached based on Anta's special needs, which is personalized and eye-attracting.
Dimensions & Packaging: In the Shanghai headquarters, each of the floors from 2F to 5F is occupied by one brand, such as Anta, Fila, Kolon Sport, and Descente.
Tags: interior design, workplace, brand, modern, international
Production Technology: For 1F, part of its space has a high ceiling of 8 meters, and the large LED screen is visible from the outside. Rolling advertisements for the brands in Anta Matrix on the screen show the unique brand positioning and serve as a clear identifier. On the outer side of the swirling stair railing are, from top to bottom, the silhouettes of the Shanghai, indicating the location of Anta headquarters.
Design Challenge: The finishing materials used in the project include custom aluminum plate paint, steel plate paint, cement effect paint, ultra-white painted glass, oak wood veneer, Ariston marble, and granite, etc., which present a simple and natural overall design style and also manifest craftsmanship in a plain manner. Besides, they are also green and environmental-friendly and have the least negative impacts.
Research: In an era greatly valuing the appearance, Anta has put many efforts in improving the style and image of products. And in Anta's numerous stores, the capacious circulation, decent displays and dynamic posters produce a high-end and comfortable interior atmosphere. As the base of Anta brands, the interior design of Shanghai headquarters also attaches great importance to the appearance and visual impressions, which not only provides a comfortable working environment for employees and managers, but also salutes Anta's ambitious path of brand internationalization.
Inspiration: The characteristics and positioning of Anta's different brands were taken into account during the design of each floor. In fact, the visual elements related to sports and Anta can be seen as early as in 1F. Smooth grey lines, the huge sports figure formed by white lines, the red "A"-like brand logo, and numerous black figures indicating different sports events, all outline the brand strength, speed and beauty.
Project Duration: The project started in May 2017 and finished in April 2019 in Shanghai, China.
Operation Flow: In the resting area on 2F, the brand red color was utilized as the main backdrop hue, signifying Anta's vigor and progressive spirit. Besides, the words "To become a respected world-class, multi brand sportswear group" on the wall clearly convey its brand vision. 3F takes FILA's iconic blue as the key color, highlighting the brand's characteristics with a bright bold design style and distinguished spatial ambience.
Team Members: Chief designer: Yan Deng
Chief designer: Jia Rong