Bwonz Enteryè · 2021
Hang Seng Bank Enteryè Branch Bank
- A' Design Award Bwonz 2021 in Enteryè
- CLIENT: IMO design
- Estimated Number of Design Views: 12,945
- Verification code 7ACD77A5A1 · Verify this award
Colors
About Hang Seng Bank Enteryè Branch Bank
Hang Seng Bank se yon enteryè branch labank nouvo jenerasyon ki sitiye nan Hong Kong. Branch la kouvri 152 mèt kare epi li gen yon plan louvri ak akeyan, ak yon eklerajgen konfòtab ak eleman bwa cho. Karakteristik sèvis dijital yo konbine ak enteryè a, ki gen ladan tikè elektwonik, yon ba sèvis dijital ak yon gichè otoservis. Kliyan yo ka jwenn yon tikè elektwonik pou sèvis gichè yo atravè yon aplikasyon labank mobil anvan yo rive. Konsepsyon an gen pou objaktif redwi tan datant nan branch la epi fè operasyon labank yo pi efikas ak entèraktif.
About the A' Design Award Bwonz
Hang Seng Bank Enteryè Branch Bank se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Hang Seng Bank Enteryè Branch Bank pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Hang Seng Bank Enteryè Branch Bank satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.
Press Kit
- Unique Properties
- The new model branch design unveiled an innovative new service concept for its physical outlets at the reopening of its branch in Hong Kong. With an open design and digital service elements, including e-Ticketing for all customers and a digital services bar, the redesigned branch provides a more seamless, efficient and interactive service experience for customers.
- Dimensions & Packaging
- Total area: 152 meter square.
- Tags
- Bank, bank design, e-banking, Branch design, retail design, New Generation banking
- Production Technology
- To minimize their in-branch waiting time and enjoy greater convenience, all new and existing banking customers can obtain an e-ticket for counter services at the new branch via the personal banking mobile app before they arrive. The app will show their ticket number as well as the ticket currently being served.
- Design Challenge
- The new service concept will benefit all customers, but has particular appeal to younger and digitally savvy individuals. The model branch will be implemented at Hang Seng’s other branches in the coming two years, after which digital service elements will be gradually rolled out to other service outlets.
- Research
- Customers looking for assistance with using digital banking services can consult one of the Bank’s Digital Advocates.
- Inspiration
- The renovated new branch has an open and welcoming design, with comfortable lighting and warm wood elements to complement new digitally driven service elements, including e-ticketing, Digital Bar, self-service counter. Customers could enjoy self-servicing experience, and adventure in the bank. Breaking old and existing banking service model and create unexpected brand new banking experience.
- Project Duration
- The project started in Nov 2018 and finished in Aug 2019 in Hong Kong.
- Operation Flow
- This latest development is part of Hang Seng’s ongoing initiatives to meet changing customer expectations in an exciting new era of service possibilities for financial service providers. The new branch concept combines the convenience of digitalisation with the benefits of in-person expertise and personalised advice from Hang Seng’s team of service and wealth management professionals.
- Patents
- Copyrights belong to IMO design limited, 2019.
- Image Credits
- Photographer: IMO design, Bobby Wu
Illustrator: Brainrental-lab
