LiNing 8th Gen Fonksyon Prensipal: Magazen Flagship pa Yingtao Xu

Dizayn LiNing 8th Gen Fonksyon Prensipal: Magazen Flagship pa Yingtao Xu se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2021 A' Design Award Ajan nan Kategori Konpetisyon Enteryè.

AjanEnteryè· 2021

LiNing 8th Gen Fonksyon Prensipal: Magazen Flagship

pa Yingtao Xu

Kliyan: Li Ning (China) Sports Goods Co., Ltd.

Gayan A' Design Award Ajan nan Kategori Enteryè

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Gayan Pri Verifye

Verifye Estati Pri pou #109123

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan LiNing 8th Gen Fonksyon Prensipal: Magazen Flagship

LiNing 8yèm Jenerasyon se yon magazen flagship pou yon mak espò, ki kouvri 2049 mèt kare. Konsepsyon an enspire de pis kous ak teren baskètbòl. Antre a montre pwodwi kous anba bann limyè ki chanje koulè epi ki klere nan yon ritm. Yon ekran LED nan sant lan raple ekran ki anlè teren baskètbòl yo epi li ankadre ekspozisyon baskètbòl la. Sifas anndan yo itilize siman senp, pandan y ap rafitay yo fèt an metal ak asye inoksidab ak yon fini teksti fib kabòn. Rafitay yo kapab demonte epi resikle pou redwi fatra. Machandiz yo gwoupe nan zòn tematik ki klè.

Rekonesans lan

Konsènan A' Design Award Ajan

LiNing 8th Gen Fonksyon Prensipal: Magazen Flagship se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann LiNing 8th Gen Fonksyon Prensipal: Magazen Flagship pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. LiNing 8th Gen Fonksyon Prensipal: Magazen Flagship se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: LiNing, an international fashionable professional sports brand, has been interpreting its slogan "anything is possible" with actions. From space design to shelf display, the store shows different space atmospheres in different theme areas. Various categories of goods are laid out in a clear and observable pattern to facilitate customers selecting goods and bring them a multi level shopping experience.
Dimansyon & Anbalaj: The store's area is 2049 sqm.
Etikèt: Flagship, Retail, Chinese, Sport, Athletic Apparel, Footwear
Teknoloji Pwodiksyon: The colorful and bright sign on the exterior facade of the store illustrates the LiNing brand style of youth, vitality, sport and fashion. The interior space is decorated with simple cement materials, looking fashionable and personalized, while setting off the product highlights. The store shelves are largely made of metal and stainless steel, with carbon fiber texture finish. They can be disassembled and recycled to minimize waste of resources.
Defi Dizayn: The challenge for this project was to design a flagship store that was not cliched and still felt relatable.
Rechèch: The store image of the eighth generation is the result of continuous development and perfection following the development of the times. With the successive presentation of various types of stores with different conditions, the store image of the eighth generation has been enhanced and perfected in terms of decoration, gadgets, lighting and experience systems, forming a set of dynamic and continuous store image standards.
Enspirasyon: In the image design of the eighth generation flagship store of LiNing, the designers take running tracks and basketball gyms as the sources of inspiration, organically integrate professional products for running exercise and basketballs and all sorts of fashion products including sports fashion and China LiNing in the same store, highlighting professional sports attributes and the fashion life atmosphere of the brand.
Dire Pwojè: The project started in December 2019 in Liuzhou and finished in May 2020 in Liuzhou.
Fliks Operasyon: The store entrance is an area displaying running exercise commodities. The design is inspired by the running tracks. The RGB color changing light belt at the top are lined regularly. The lights shine in rhythm, pairing with the running models below, for a dynamic display to attract the sight of people hurrying to and fro. The LED screen in the middle of the store is inspired by the LED screen at the top of basketball gym, which along with the focus display of the basketball models below, formulates the atmosphere characteristics of the basketball theme commodity exhibition in the middle.
Manm Ekip: Designer: Xu Yingtao
Designer: Yu Danfeng
Kredi Imaj: Image #1: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #2: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #3: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #4: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #5: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.