Times Pavilion Primary Function: Pavyon Ekspozisyon by Sangu Design Guangzhou Co. Ltd.

Times Pavilion Primary Function: Pavyon Ekspozisyon by Sangu Design Guangzhou Co. Ltd. is a highly esteemed winner of the very prestigious 2021 A' Design Award Ajan in Enteryè Competition Category.

AjanEnteryè· 2021

Times Pavilion Primary Function: Pavyon Ekspozisyon

by Sangu Design Guangzhou Co. Ltd.

Client: Sangu Design Guangzhou Co. Ltd.

A' Design Award Ajan Winner in Enteryè Category

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Colors

The Design

About Times Pavilion Primary Function: Pavyon Ekspozisyon

Times Pavilion se yon espas ekspozisyon ki te kreye pou yon antrepriz imobilye Chinwa. Pavyon an kite dèyè estil enteryè estatik yo. Yon mi ki ka deplase, ki fòme ak gwo ekran afichaj LED, ka pliye epi repozisyone sou yon ray. Koneksyon ray la, machinri a ak pwogram nan fè mi an ale vini pou chanje espas la. Ekran yo prezante istwa devlopman konpayi an epi yo ka mete ajou an tan reyèl, sa ki redwi gaspiyaj materyèl afichaj enprime yo. Dispozisyon an swiv mouvman moun pou fòme yon wout panoramik kontinyèl.

The Recognition

About the A' Design Award Ajan

Times Pavilion Primary Function: Pavyon Ekspozisyon se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Times Pavilion Primary Function: Pavyon Ekspozisyon pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Times Pavilion Primary Function: Pavyon Ekspozisyon se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this project, through the linkage of the track, machinery and program, the designer switches the moving trail of the wall back and forth to activate the whole space. In this brand new mode, viewers feel they have entered a different space, where they have a real sense of life.
Dimensions & Packaging: In addition to breaking the pattern of traditional space, the designer subverts the physical relationship between space and furnishings. The spatially movable wall is composed of giant LED display screens, which can be folded flexibly. Taking the human movement track as the core logic and the spatial circulation as the leading factor, the designer aims to create a unique panoramic experience.
Tags: People, Brand, Exhibition, Space, Culture
Production Technology: The screens, from shallow to deep, demonstrate the development history of Times China. The high-tech display mode, to some extent, can reduce the waste of resources in physical presentation, and update information in real time. The pavilion will be used in a sustainable way to realize the concept of green environmental protection.
Design Challenge: The designer need to weaken and hide the design, which not only makes functional arrangement, but also places the viewers in the space-time relations, who, through the immersive narrative space, are stimulated to have more thought and return to the humanism.
Research: Times China, an enterprise involving the urbanization of China, has launched a series of celebrations and commemorative activities on the occasion of its 20th anniversary, in particular in the creation of the Times Pavilion. Based on the interpretation of the Times China brand, the designer puts forward the spatial concept of apocalypse, extracts the three keywords of space , matter and energy , and further gives a design response to this spatial concept.
Inspiration: Most of the previous space designs were static, conceived and planned forinvariability. In this design, the designer tries to break the restricted space form, and create a human dependent circulation in the limited space of the Times Pavilion.
Project Duration: The project started in July 2018 in Gunang Zhou, China and finished in March 2020.
Operation Flow: Through the linkage of the track, machinery and program, the designer switches the moving trail of the wall back and forth to activate the whole space. In this brand new mode, viewers feel they have entered a different space, where they have a real sense of life.
Team Members: Teng Gu, Rui Hua Chen
Image Credits: Teng Gu