Spiderweb Kle Vizyèl by Mateus Morgan de Aguiar

Spiderweb Kle Vizyèl by Mateus Morgan de Aguiar is a highly esteemed winner of the very prestigious 2021 A' Design Award Lò in Grafik Òdinatè Competition Category.

LòGrafik Òdinatè· 2021

Spiderweb Kle Vizyèl

by Mateus Morgan de Aguiar

Client: Morgan Studio

A' Design Award Lò Winner in Grafik Òdinatè Category

74,675

Verified Award Winner

Verify Award Status for #115823

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Spiderweb Kle Vizyèl

Lide prensipal la se te kreye yon bagay ki pote tout atansyon a pwodwi a, lè l sèvi avèk mwens eleman ke posib epi kreye kèk koneksyon ak piblik la sib an menm tan an. Eleman entènèt la tou refere a priz la nan soulye a ak nati sovaj li, pote yon pèsonifikasyon nan pwodwi a. Atitid la tou transmèt teknoloji, prezan sou esans nan soulye ak yon zongle nan yon lang mistik ki vini ak eleman nan Spider Web ki reprezante tou priz la soulye.

The Recognition

About the A' Design Award Lò

Spiderweb Kle Vizyèl se yon ganyan A' Design Award Lò, yon rekonesans imans prestijye yo bay design premye klas, mèvèye e eksepsyonèl. Ganyan Lò yo se kreyasyon ki trè inovatè, vizyonè e ki briye ak bèl bagay, ki reflete jeni, sajès ak mèt konpetans designer yo. Yo atann Spiderweb Kle Vizyèl pou se yon envansyon ki fè anpil lwanj, ki bay tandans e monimantal ki delivre yon valè san parèy. Design sa a ki ganyen A' Design Award Lò se yon pwojè espektakilè, respekte ki pote anpil benefis e ki pouse limit atizay, syans, design ak teknoloji. Spiderweb Kle Vizyèl kreye santiman dezi ki entans, li reveye pasyon, li ankouraje kreyativite e li fasine nou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The idea is to bring the product a personification of wildness, connecting the shoe direct to the customers life style. The mood also transmits technology, present on the shoe essence and a pinch of a mystical language that comes with the spider web element that also represents the shoesole grip. Everything made in 3D without scans.
Dimensions & Packaging: Width 5000px x Height 3488px 300dpi
Tags: 3d boot, 3d shoe, shoe render, boot render, 3d product, 3d render, shoe modelling, product visualization
Production Technology: The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. Nothing on the scene was scanned or photoscaned.
Design Challenge: The hardest part was about the concept and thinking about something something never seen before on a so enormous market. Another complicated part was getting some real nice balance between something beautiful and real at same time.
Research: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration: The inspiration of the mood and elements comes from the nature, connecting the image directly with the customers life style. To show the grip of the shoe, the spiderweb, that is a wild element also was used.
Project Duration: I started doing the piece on setember 21 and it took about 1 month, ending on October 21.
Operation Flow: The key visual was used on online and offline media such product folder, box, and video. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Team Members: Mateus Morgan
Caique Fernando