Beimu Enteryè Magazen Prensipal (Flagship Store) by Huson

Beimu Enteryè Magazen Prensipal (Flagship Store) by Huson is a highly esteemed winner of the very prestigious 2021 A' Design Award Bwonz in Enteryè Competition Category.

BwonzEnteryè· 2021

Beimu Enteryè Magazen Prensipal (Flagship Store)

by Huson

Client: Beimu Home

A' Design Award Bwonz Winner in Enteryè Category

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Verified Award Winner

Verify Award Status for #116018

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Beimu Enteryè Magazen Prensipal (Flagship Store)

Beimu se yon enteryè magazen prensipal ki chita nan Dongguan, Lachin, ki kouvri yon sifas 800 mèt kare. Konsepsyon an redwi mizanven pwodwi yo pou l mete aksan sou espas la limenm, konsa vizitè yo rete kaptive pa karaktè enteryè a. Fasad la koupe an blòk nwa ak blan ak liy senp. Akote logo mak la, gen yon sèl fenèt 3.3 mèt kare ki ouvè, sa ki kreye yon vizyon ki fè kontak ant anndan ak deyò. Wouj ak nwa fòme yon koulwa long ki ralanti mouvman moun yo. Tab ak chèz ki gen diferan echèl ofri plizyè anviwònman pou reyinyon, repo, ak konvèsasyon.

The Recognition

About the A' Design Award Bwonz

Beimu Enteryè Magazen Prensipal (Flagship Store) se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Beimu Enteryè Magazen Prensipal (Flagship Store) pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Beimu Enteryè Magazen Prensipal (Flagship Store) satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The client of Beimu flagship store hopes to further improve its brand paradigm through space design strategy.

The creative logic of a designer consists of three parts: the change of business model and the manipulation of consumer psychology under the background of the era; the uniqueness and displeasure of cultural aesthetics in the context of globalization; and the gradual design refinement technology starting from concept to form
Dimensions & Packaging: The store is about 40M（L）*20M（W） and covers an area of 800 square meters.
Tags: Flagship store, BEIMU Home, Commercial Exhibition, OD·O office
Production Technology: designers strive to create the symbol and spirit of the brand. Through the building facade, black and white color blocks are cut out with simple lines. Beside the highlighted brand logo, only a window of 3.3 square meters is opened to form a mutual peeping relationship inside and outside. The window plays the role of "soul and eye" and sends heartbeat signals to passers-by. Red and black construct a maze of time stagnation, guiding visitors to observe and pay attention to the strangeness after alienation. On the one hand, the deliberately elongated channel serves as the adjustment and transition of emotions, and on the other hand, it further strengthens the curiosity of the first-time visitors. Mirrors, stairs, and clever use of light all connect the feelings between people and space.
Design Challenge: Symbol and spirit communication of brand building
Research: the creative logic of designers consists of three parts: the change of business model and the pinch of consumer psychology under the background of the great times, the uniqueness and unpleasure of cultural aesthetics in the context of globalization, and the gradual design refinement technology which begins with the concept of form.
Inspiration: Designers advocate weakening products, emphasizing space, retaining visitors with the charm of space itself, and achieving stronger business interaction. The development of the Internet has transformed space into a new space of the dual world of reality and virtual. Therefore, the design of modern commercial space not only depends on pure aesthetic judgment, but also bears the responsibility of brand identity media.
Project Duration: The project started in Dongguan in April 2020 and completed in September 2020, opening to the outside world.
Operation Flow: How to ease the antagonistic relationship between buyers and sellers is the focus of designers' thinking.
Provide multiple negotiation scenarios for visitors to choose from, the designer's purpose is to weaken the commercial characteristics of space. The combination of tables and chairs with different scales and styles shows that the space is not only a place for commercial negotiation, but also a clubhouse for old friends gathering, but also a place for leisure and rest for the surrounding residents.
Team Members: HUSON
Zhou Yanjie
Yi Yongxian
Lin Wuyuan
Ye Bohui
Tang Xiaobo
Image Credits: Picture#0000：photographer Ouyang yun,2020
Picture#0001：photographer Ouyang yun,2020
Picture#0002：photographer Ouyang yun,2020
Picture#0003：photographer Ouyang yun,2020
Picture#0004：photographer Ouyang yun,2020