Doji Tower Primary Function: Konsepsyon Enteryè Itilizasyon Melanje by Massimo Mercurio - Mercurio Design Lab

Doji Tower Primary Function: Konsepsyon Enteryè Itilizasyon Melanje by Massimo Mercurio - Mercurio Design Lab is a highly esteemed winner of the very prestigious 2021 A' Design Award Ajan in Enteryè Competition Category.

AjanEnteryè· 2021

Doji Tower Primary Function: Konsepsyon Enteryè Itilizasyon Melanje

by Massimo Mercurio - Mercurio Design Lab

Client: Mercurio Design Lab S.r.l.

A' Design Award Ajan Winner in Enteryè Category

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Colors

The Design

About Doji Tower Primary Function: Konsepsyon Enteryè Itilizasyon Melanje

Doji Tower se konsepsyon enteryè yon batiman ki gen sèz etaj ak itilizasyon melanje nan Hanoi, Vyetnam. Enteryè a kouvri 18,204 mèt kare epi li gen etaj komèsyal, biwo antrepriz, biwo pou lwe ak yon restoran nan etaj ki pi wo a. Langaj konsepsyon an fè yon melanj ant eleman klasik ak kontanporen, sa ki bay yon karaktè art deco. Mab, fèy lò, plafon avèk kad, mozayik Italyen ak kristal Ewopeyen konbine avèk espas ouvè, gwo fenèt won ak mi koube. Objektif la se yon enteryè ki san laj ki reflete bèlte lò ak pyè presye.

The Recognition

About the A' Design Award Ajan

Doji Tower Primary Function: Konsepsyon Enteryè Itilizasyon Melanje se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Doji Tower Primary Function: Konsepsyon Enteryè Itilizasyon Melanje pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Doji Tower Primary Function: Konsepsyon Enteryè Itilizasyon Melanje se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mercurio Design Lab developed a new design language that fuses the classical and contemporary. The blend resulted to an art deco sensibility when applied in the various sections and functionalities of the building. As the merge does not draw a clear line to a specific period in architecture, Doji Tower interior brings forth a timeless creation which bestows a peculiar design impression. The combination is an innovation that outlives evolving colours and trends of time and seasons.
Dimensions & Packaging: Doji Tower is a large interior project (18,204 sqm) for the corporate headquarters of a client in Hanoi. It is a 16-storey mixed-use development with many functions within the building: corporate offices and a large retail area for the Doji jewellery products. There is also a high-end restaurant at the topmost level.
Tags: Mercurio Design Lab, Massimo Mercurio, Doji Tower, Doji Group headquarter, luxury retail, commercial space, art deco, classical and contemporary, classical and contemporary fusion
Production Technology: Marbles, golden decors, carpets, Italian mosaic, and European crystals were incorporated in the overall design of the interiors.

Gold leaf, decorative ceiling medallions, detailing in the cornice and baseboard, wall panels, coffered ceilings, and gold finishes emphasised the classical characteristics.

The contemporary feel is manifested in the open spaces with large and rounded windows for natural light to flow in, fluid and curvaceous walls, modern furniture, ornaments, and furnishings.
Design Challenge: When Mercurio Design Lab was first appointed, the client wanted a classical design to go along with the pre-existing classical imprint of the building. Mercurio Design Lab, an avant-garde studio, took the challenge and developed a new style language which is a fusion between the classical and contemporary. The blend resulted to an art deco sensibility and is made evident in the various sections and functionalities of the building bestowing a peculiar design impression.
Research: Doji is a giant in the field of gold, silver, and gems. The brand is embodied by sophisticated men and women who display elegance, confidence, power, influence, passion, and energy. The interior of Doji Tower reflects the same vibrancy and luxury that the brand Doji represents. The design inculcates to the visiting guests and clients a deeper appreciation of the beauty of gold and gems as these are the fundamental inspiration of the interior design and decoration.
Inspiration: Doji Gold and Gems Group, a jewelry powerhouse in Vietnam, commissioned Mercurio Design Lab to do the interiors of Doji Tower, a mixed-use development inspired by the shape of a diamond. To connect and let flourish the excitement from the outside to the inside of the building, MDL designed the interiors to reflect the luxurious lifestyle and design innovation the Doji brand is known for.
Project Duration: The Doji Tower interior project in Hanoi, Vietnam was completed in 2019.
Operation Flow: The first five floors of the tower is a retail space featuring various sections for showing wedding-related themes and giftware such as watches and other luxury jewellery. Aspects of the interiors in these floors have been designed for different clientele targets. Doji headquarter occupies the 6th to 9th floors while the 10th to 15th floors are for office lease. The offices feature high-end and top quality furniture interiors. On the 16th floor, the topmost level, there is a high-end restaurant.
Patents: Copyright: Mercurio Design Lab S.r.l.
Team Members: Lead Designer: Massimo Mercurio
Design Director: Kimberly Liu
Design Team: Mercurio Design Lab
Image Credits: Photography: Abluebird Photography
Video: Janne Rey Soriano