Lò Entèfas · 2021
MG iSmart Entèfas Sistèm Enfo-Amizman
by Star
- A' Design Award Lò 2021 in Entèfas
- CLIENT: SAIC Overseas Intelligent Mobility Technology Co., Ltd.
- Estimated Number of Design Views: 79,139
- Verification code A411399784 · Verify this award
Colors
About MG iSmart Entèfas Sistèm Enfo-Amizman
MG iSmart se yon entèfas sistèm enfo-amizman ki fèt pou machin mak MG. Entèfas la sipòte yon lansman nan yon nouvo mache ak yon solisyon fèt sou mezi ki bati alantou koneksyon, pwen kontak dijital ak asistan entelijan. Sesyon rechèch ak devlopman lide avèk ekip mak la epi avèk kliyan nan mache sib yo te gide fason itilizatè yo ap navige. Twa konsèp entèraksyon te fèt kòm pwototip, epi sis direksyon vizyèl te teste anvan yo te chwazi yon direksyon final epi devlope li an detay. Machin ki ekipe ak MG iSmart deja sou wout nan peyi Zend ak Tayland.
About the A' Design Award Lò
MG iSmart Entèfas Sistèm Enfo-Amizman se yon ganyan A' Design Award Lò, yon rekonesans imans prestijye yo bay design premye klas, mèvèye e eksepsyonèl. Ganyan Lò yo se kreyasyon ki trè inovatè, vizyonè e ki briye ak bèl bagay, ki reflete jeni, sajès ak mèt konpetans designer yo. Yo atann MG iSmart Entèfas Sistèm Enfo-Amizman pou se yon envansyon ki fè anpil lwanj, ki bay tandans e monimantal ki delivre yon valè san parèy. Design sa a ki ganyen A' Design Award Lò se yon pwojè espektakilè, respekte ki pote anpil benefis e ki pouse limit atizay, syans, design ak teknoloji. MG iSmart Entèfas Sistèm Enfo-Amizman kreye santiman dezi ki entans, li reveye pasyon, li ankouraje kreyativite e li fasine nou.
Press Kit
- Unique Properties
- SAIC s brand MG was challenged with a new market rollout and needed a custom HMI solution to support this strategic initiative. The design embraces new technology trends centered around connectivity digital touchpoints and smart assistants with an intuitive interface that strengthens consumers' emotional relationships with both the vehicle and the MG brand.
- Dimensions & Packaging
- Star s approach ensured that the UX flows were finalized and validated mid project so that the UI kit was ready for engineers to implement and develop. New MG cars equipped with our new HMI solution are now on the road in India and Thailand.
- Tags
- Infotainment HMI, MG iSmart, UX, Automotive industry, Technology
- Production Technology
- We began by understanding market trends and competitors. Then we conducted on site ideation to understand the customer journey and quickly prototype core interaction frameworks. Equipped with three interaction concepts we joined forces with SAIC s innovation team to work on the visual design. Together we produced six different design directions tested these internally and selected three finalists. SAIC selected a final design direction and our team developed a detailed visual and motion design.
- Inspiration
- Everything we do here at Star is human centered. We wanted to create an HMI that was not only functional and beautiful but user friendly and seamless. We dug in and hosted numerous creative and research sessions both with the SAIC team and MG customers in respective markets to learn about their needs what engages them and gather data points that empowered our design process to be user-focused from its inception.
- Project Duration
- Timeline January 2019 until May 2019
HMI was released on time new vehicles were presented on Shanghai Autoshow in April 2019.
