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BD's Hype Tribe Konsepsyon Enteryè Biwo by DB and B Pte Ltd
BD's Hype Tribe Konsepsyon Enteryè Biwo by DB and B Pte Ltd
BD's Hype Tribe Konsepsyon Enteryè Biwo by DB and B Pte Ltd
BD's Hype Tribe Konsepsyon Enteryè Biwo by DB and B Pte Ltd
BD's Hype Tribe Konsepsyon Enteryè Biwo by DB and B Pte Ltd

Lò Enteryè · 2021

BD's Hype Tribe Konsepsyon Enteryè Biwo

by DB and B Pte Ltd

  • A' Design Award Lò 2021 in Enteryè
  • CLIENT: DB and B Pte Ltd
  • Estimated Number of Design Views: 25,018
  • Verification code 3277308558 · Verify this award
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About BD's Hype Tribe Konsepsyon Enteryè Biwo

Hype Tribe pa BD se yon enteryè biwo ki sitiye sou de etaj nan yon bilding nan Singapore. Konsepsyon an ini plizyè inite biznis nan yon sèl espas kominotè pataje. Yon zòn resepsyon, zòn kafe pou ko-travay ak katye travay yo konekte pa yon vwayaj vizyèl kontinyèl. Yon zòn kafe enspire pa yon anviwònman deyò e li ofri yon anviwònman kalm ak konfòtab. Panno akoustik ki sispann yo kreye yon sans mouvman anlè espas la. Bwa ak plant vèt konbine pou pote eleman byofilik anndan. Yon apwòch pataj biwo sipòte itilizasyon efikas sifas etaj la.

About the A' Design Award Lò

BD's Hype Tribe Konsepsyon Enteryè Biwo se yon ganyan A' Design Award Lò, yon rekonesans imans prestijye yo bay design premye klas, mèvèye e eksepsyonèl. Ganyan Lò yo se kreyasyon ki trè inovatè, vizyonè e ki briye ak bèl bagay, ki reflete jeni, sajès ak mèt konpetans designer yo. Yo atann BD's Hype Tribe Konsepsyon Enteryè Biwo pou se yon envansyon ki fè anpil lwanj, ki bay tandans e monimantal ki delivre yon valè san parèy. Design sa a ki ganyen A' Design Award Lò se yon pwojè espektakilè, respekte ki pote anpil benefis e ki pouse limit atizay, syans, design ak teknoloji. BD's Hype Tribe Konsepsyon Enteryè Biwo kreye santiman dezi ki entans, li reveye pasyon, li ankouraje kreyativite e li fasine nou.

Press Kit

Unique Properties
A strong visual and immersive design that fuels different experiences throughout this space. From the inspiration of an Alfresco cafe that offers an ambient and cozy environment with the lingering aroma of freshly-brewed coffee to the dynamism created by the suspended acoustic panels which emulates robust flow or current. Interplay of wood and green elements that enforces biophilia inspirations.
Tags
Collaboration, Visual Journeys, Innovative, Tribe, Biophilic, Experiential, Thematic
Design Challenge
Being on a large floorplate on two separate levels, the design team focused on binding the various journeys that connected the various spaces from the main reception area to the co-working café areas and also ensuring ‘neighbourhooding’ zoning being applied at the work zones. All these spaces are designed towards supporting seamless collaboration and driving innovative spirit.
Research
The results of an earlier workplace study suggested that BD opt for an efficient desk sharing approach. The design team adopted this recommendation and proceeded with further development of the overall space planning and design development for BD. Serving as a regional headquarters for multiple business units, DB&B’s design team conducted numerous exploratory workshops with key stakeholders to fully understand the employee requirements such as meeting, training, storage and filing amongst others.
Once data collection is completed, the space planning began. With BD occupying levels 7 and 8 at The Strategy, it was imperative to render full vision of the proposed stacking plan and zoning to BD to clearly show department adjacencies and ultimately, mapping the various experiential journeys.
Inspiration
Inspired by Becton Dickinson’s (‘BD’) consolidation exercise of key business units into one single floorplate, we knew we wanted to enable a blended community space, for the various tribes of BD to come together, unite and promote cohesions with one common language. This common language was articulated with a strong design language that formed the narrative for the different experiential journeys within the space.
Project Duration
The project started in September 2019, and was completed in March 2020 at 2 International Business Park Road, The Strategy, Singapore.

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