L’Amour Red Packet Boxset Pakèt Wouj by Alex King

L’Amour Red Packet Boxset Pakèt Wouj by Alex King is a highly esteemed winner of the very prestigious 2021 A' Design Award Fè in Atik Kado Competition Category.

FèAtik Kado· 2021

L’Amour Red Packet Boxset Pakèt Wouj

by Alex King

Client: A&J Design

A' Design Award Fè Winner in Atik Kado Category

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Verified Award Winner
Verify Award Status for #122872

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About L’Amour Red Packet Boxset Pakèt Wouj

Ansanm bwat pakèt wouj sa a gen 16 pakèt wouj ladan l pou senbolize fòtin ak konplètman nan lavi. Machann yo ka chwazi pami 26 modèl diferan ak konbinezon "A" rive "Z" selon inisyal yo ak bezwen pèsonèl yo. Kado pèsonalize bay moun yo yon santiman inikite e li pafè pou kreye yon touch pèsonèl pou tèt yo menm ansanm ak moun yo renmen anpil. Pwodui sa a vize moun klas mwayen ki marye ki gen entansyon chwazi pakèt wouj pèsonèl pou yo bay timoun yo avèk pi bon swè yo.

The Recognition

About the A' Design Award Fè

L’Amour Red Packet Boxset Pakèt Wouj se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann L’Amour Red Packet Boxset Pakèt Wouj pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte L’Amour Red Packet Boxset Pakèt Wouj pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: L’amourRed Packet Boxset by Journal de Chic contains 16 red packets, 8 pieces in each side to signify fortune and completeness in life. Merchants can choose out of 26 different designs and combination(“A” to “Z”) according to their initials and personal needs. There are another 4 playful designs (“$”, “500”, “CNY” and “HK”) to pair with the selected packet. Personalized gift offers people a sense of uniqueness and is perfect to create a personal touch for oneself and the people they cherish. Everyone is unique.Target for middle class married people (to be married) who intend to choose personalised red packets to represent oneself as unique, extraordinary and like no other. This design fills the gap in the commercial market in which only traditional red packets with initials in Chinese can be found.
Dimensions & Packaging: Fine paper, 20cmx20cmx3cm
Tags: red packer, lai see, lucky, festive design
Production Technology: Embossed graphics “Y” connecting to each other represents new year and future years to come, signifies hope and best wishes will last for long in coming decades. A large format of red packet is chosen so that people will not require to fold the dollar note into half while preparing it.
Design Challenge: We spend a lot of time in developing new printing effects that is optimum with our selected paper medium. People may feel good if the red packet is printed with their respective surname in Chinese, however, this design collection is new and would offer an alternative by showing initial in English - that is even more accessible for all at affordable price.
Research: We want to create something new to the market which is original. We understand that the female middle class in Asia would like to spend money on high fashion and luxury accessories. L'amour is new to the market as we do participant observation with female who are over year 30, eager to spend money on individualized items to reflect their social status with unique personality.
Inspiration: L’amour by Journal de Chic is a contemporary design for Chinese festival. In Chinese and other East and Southeast Asian societies, a red packet is a monetary gift which is given during Chinese New Year (CNY) and weddings. People will give a red packet to children, family members and people who are unmarried as a token of good fortune for upcoming year.
Project Duration: 6 months, Hong Kong
Team Members: Alex King
Image Credits: Alex King