The Book That Grew Gid Patiraj pa Fabiano Dalmacio

Dizayn The Book That Grew Gid Patiraj pa Fabiano Dalmacio se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2021 A' Design Award Platin nan Kategori Konpetisyon Bozar.

PlatinBozar· 2021

The Book That Grew Gid Patiraj

pa Fabiano Dalmacio

Kliyan: Rothco, part of Accenture Interactive

Gayan A' Design Award Platin nan Kategori Bozar

322,102

Gayan Pri Verifye

Verifye Estati Pri pou #122969

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan The Book That Grew Gid Patiraj

Liv ki te Grandi a se yon gid patiraj ki fèt pou kiltivatè yo an Iland. Liv la prezante dis leson ak dis konsèy pratik ki gen entansyon amelyore dirabilite ak rantabilite. Dis etap yo gide kiltivatè yo pou yo rive fè dis wotasyon patiraj zèb chak ane ak yon rekòt dis tòn zèb pa ekta. Chak paj, mo ak dyagram te fòme pa rasin zèb vivan, ki te gide sou kanal pandan yon peryòd kwasans plizyè semèn. Pwosesis agrikòl konplèks yo eksplike atravè senbòl ki fèt espesyalman, epi yon paj ki ka deplwaye pote kle senbòl yo.

Rekonesans lan

Konsènan A' Design Award Platin

The Book That Grew Gid Patiraj se yon ganyan A' Design Award Platin, yon rekonesans ki gen anpil prestij yo bay design ki vrèman eksepsyonèl, elegan e mayifik. Ganyan Platin yo se mèvèy kreyasyon, prèv limit kreyativite entelektyèl, e yo montre pwofesyonalis san parèy ak jeni designer yo. Yo atann design sa yo pou se travay ki pi renome yo ki defini estetik yon epòk, ki kontribye nan byennèt sosyete a e ki pouse limit atizay, syans, design ak teknoloji. The Book That Grew Gid Patiraj montre yon nivo ekselans ki depase limit e san dout li fè mond lan vin pi bon gras ak karakteristik avantaje ak valab li yo. The Book That Grew Gid Patiraj se yon travay ki ganyen A' Design Award Platin ki reveye dezi, ki enspire, ki eksite, ki fè moun kontan e ki bay gwo kè kontan.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: This one-of-a-kind book contains 10 tangible lessons and 10 pieces of practical advice designed to help maximize sustainability and increase profitability. These 10 steps enable farmers to achieve a 'perfect' 10 rotations of grass grazing per year, and produce 10 tons of grass per hectare - a truly powerful number that will massively improve the sustainability of even the most efficient farm.
Dimansyon & Anbalaj: Book closed: A3 - 29.7 x 42cm
Book open: A2 - 59.4 x 42cm
Etikèt: book, design, Ireland, grass, farming, bank
Teknoloji Pwodiksyon: We used grass to grow a book. This is a genuine world first - with each page, each word, and each diagram shaped by real grass roots as they grew. Manipulated by a unique fusion of gardening and meticulous craft, the 'printing process' was fulfilled by nature itself - shaping the grass roots into legible symbols over a growth period of several weeks.
Defi Dizayn: This is a book that has completely come from grass itself. Designing for a root-based 'printing process' presented many challenges unique to this project. Every element from words to symbols to borders had to be inter-connected by channels for the roots to navigate. Complex farming processes were compressed into a bite-sized visual language of bespoke symbols, with the design of each individual glyph informed by the action or process it represented. A unique fold-out page allowed the reader quickly reference the symbol key while reading.
Rechèch: The first step was to analyse the latest government reports and agricultural studies to identify the key areas of inefficiency in farming. Using the latest research and data on sustainability we isolated the 10 most effective methods of reducing emissions relevant to our target audience of Irish farmers. The application of each step was assigned a specific percentage of carbon savings, giving clear targets for farmers to reach, and a clear result that would translate into profitability through reaching these targets.
Enspirasyon: The roots of Ireland's economy are in agriculture, but if farming is to survive, it must become more sustainable. AIB, Ireland's largest bank for farmers, in partnership with Teagasc - the Irish Agriculture and Food Development Authority - wanted to enable farmers to maximize sustainability, by changing how they see our greatest resource: grass.
Dire Pwojè: From October 2018 to May 2019, in Dublin and Amsterdam.
Fliks Operasyon: Not only does this book lay out a practical plan of action, it symbolises the power of our natural resources. When grass is managed correctly, it can work wonders.
Manm Ekip: Agency: Rothco, part of Accenture Interactive
Client: AIB
Executive Creative Director: Alan Kelly
Creative Director: Ray Swan
Art Director: Fabiano Dalmácio
Copywriter: Rob Maguire
Design Director: Shane O'Riordan
Designer: Diogo Dias
Business Director: Jimi McGrath
Account Director: Alan McQuaid
Project Manager: Irene Sharkey
Executive Producer: Alan Byrnes
Artist: Diana Scherer
Book Designer: Jamie Murphy
Publisher: The Salvage Press
Kredi Imaj: Photographer: Diana Scherer
Filmmaker: Jake Viramontez