La Boutique Jzn Konsepsyon Enteryè Boutik Patisri by Millton Yu

La Boutique Jzn Konsepsyon Enteryè Boutik Patisri by Millton Yu is a highly esteemed winner of the very prestigious 2021 A' Design Award Bwonz in Enteryè Competition Category.

BwonzEnteryè· 2021

La Boutique Jzn Konsepsyon Enteryè Boutik Patisri

by Millton Yu

Client: M. INTERIOR DESIGN Co., LTD

A' Design Award Bwonz Winner in Enteryè Category

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Colors

The Design

About La Boutique Jzn Konsepsyon Enteryè Boutik Patisri

Tèks Liv: La Boutique Jzn se yon konsepsyon enteryè yon boutik patisri nan Taipei, Taiwan, ki te fini nan mwa Novanm 2019. Espas 68 mèt kare a prezante yon mak patisri ki gen yon syèk istwa nan yon fason kontanporen. Yon koulè lò-woz mat ranplase ton wouj tradisyonèl selebrasyon yo epi bay boutik la yon karaktè dous ak kalm. Fòm kare ak sèk yo sèvi kòm senbòl mak la epi yo parèt nan modèl fenèt griye Chinwa a, fòm plafon an, kwen koub kontwa a, pòt ameublman ratan trese ak do chèz yo, ansanm ak liy metal ki enstale nan planche a.

The Recognition

About the A' Design Award Bwonz

La Boutique Jzn Konsepsyon Enteryè Boutik Patisri se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann La Boutique Jzn Konsepsyon Enteryè Boutik Patisri pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. La Boutique Jzn Konsepsyon Enteryè Boutik Patisri satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a leading brand in the upscale HAN PASTRY market, JZN and its design team for the new store are committed to creating a unique EXPERIENCE STORE to incorporate the warmth of the century-old pastry business with modern spatial aesthetics. It sets a high standard to be in line with the image of five-star hotels and international fashion brands to welcome tourists from all over the world.
Dimensions & Packaging: The project is 68 square meter.
Tags: Commercial, Shop, Interior Design, Space, Food
Production Technology: To differ from traditional pastry store, the designers carefully choose their use of color tone, interior construction material, and take on space planning. Rouge color, widely used in traditional wedding ceremonies, as well as the festival, is replaced by matte-gold-pink color to form a highly impressive soft color tone in the space. The choice of design helps the brand get rid of the old-fashioned image and become vibrant and young instead. Through marketing strategy, it expands the customer base and invigorates this century pastry brand simultaneously.
Design Challenge: The design team takes the design challenge to re-present a sense of elegance inherited from the traditional pastry brand while balancing between tradition and contemporary. The focus on the representation of traditional elements keeps the Brand Legacy. While shaping the space through the eyes of contemporary, and incorporating chic elements to re-present tradition, the boutique pastry store brings out the recurrence of the sense of joy and happiness of old time.
Research: The shapes of square and circle are the brand symbol. While the word for square in Chinese means scope and standard, the word for circle in Chinese means Harmony. The symbols of square and circle are used as the visual image in the Chinese boutique pastry store, including the pattern of Chinese gridded window, the shape of the ceiling, the arc angle desktop, woven rattan door of the cabinet, woven rattan chair back as well as the pattern of metal wire embedded on the floor.
Inspiration: While walking into the matte-gold-pink visual delight, embraced by the chic and elegant atmosphere from inside and outside the Chinese gridded window, one can surely feel a sense of joy and happiness in the space.
Project Duration: The project finished in November 2019 in Taipei, Taiwan.
Operation Flow: When a pastry store is presented with spatial aesthetics and exquisiteness to showcase boutique pastries in high-quality packaging, this design project provides an answer to the boutique marketing strategy for traditional classic pastry business. It sets up a high standard in the quest for brand innovation.
Team Members: Designer: Millton Yu
Image Credits: Image #1-5: Photographer Alvic Han, La Boutique Jzn, 2019.