Bay Kosmetik Magazen An Detay by SIG Design

Bay Kosmetik Magazen An Detay by SIG Design is a highly esteemed winner of the very prestigious 2022 A' Design Award Fè in Enteryè Competition Category.

FèEnteryè· 2022

Bay Kosmetik Magazen An Detay

by SIG Design

Client: Sephora

A' Design Award Fè Winner in Enteryè Category

10,229

Verified Award Winner

Verify Award Status for #127738

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Bay Kosmetik Magazen An Detay

Bann ikonik nwa ak blan Sephora yo te itilize kòm yon konsantre vizyèl pou gide koule moun yo epi pote yon pi bon eksperyans konsomatè. Ilizyon optik la ak konpozisyon lineyè vag yo fòme yon Bay Sephora, sa ki lakòz yon eksperyans vizyèl diferan. Liy yo sou kolòn nwa ak blan yo pwolonje nan enteryè a nan espas la, konsa fòme yon gid natirèl vizyèl.

The Recognition

About the A' Design Award Fè

Bay Kosmetik Magazen An Detay se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Bay Kosmetik Magazen An Detay pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Bay Kosmetik Magazen An Detay pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sephora is known as the global authority on cosmetics retail, hoping to give customers free access to the full range of products. The iconic black and white stripes of Sephora were used as a visual focus to guide the flow of people and bring a better consumer experience. Since the store is located in Houhai area of Nanshan District, Shenzhen, the concept of Bay was added to echo its location.
Dimensions & Packaging: The project space is 424 ㎡.
Tags: cosmetics retail space, bay, stripes, consuming experience
Production Technology: Desktop research and Market research were adopted to understand the requirement of target customers and competitors.
Design Challenge: While designing the space artistically with memory points and allow consumers to easily access consumer goods at the same time.
Research: Methods: Internet research, offline market research of the similar category
Results and Insights: The same category of brands and spaces have a homogenization trend, which is hard for customers to distinguish between different brands. Then we explore the location as our concept to strengthen the bond with customers.
Inspiration: Because the store was located in the Houhai area of Nanshan, Shenzhen, the concept of the bay was added to echo its location. The iconic black and white stripes of Sephora are extended into the space to form a natural visual guide. And use the ceiling shape of the space to extend the lines to the floor bricks. The optical illusion and the linear composition of waves form a Sephora bay, creating a different visual experience.
Project Duration: The project started in Jan 2019 and finished in May 2019.
The project located in the mixc, 2888 Keyuan South Road, Nanshan District, Shenzhen.
Operation Flow: /
Team Members: Creative director：Lei Gao
Interior design：Lei Gao, Ya Wang
Rendering：Weizhou Jiang
Image Credits: Image #1-image #5 Photographer ：Lerong Huang