Fantasy Factory Magazen An Detay by SIG Design

Fantasy Factory Magazen An Detay by SIG Design is a highly esteemed winner of the very prestigious 2022 A' Design Award Lò in Enteryè Competition Category.

LòEnteryè· 2022

Fantasy Factory Magazen An Detay

by SIG Design

Client: Nayuki

A' Design Award Lò Winner in Enteryè Category

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Verified Award Winner

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Colors

The Design

About Fantasy Factory Magazen An Detay

Faktori fantezi a ak boulanjri sou plas kòm pwen vann debaz la, entegre te, Yo Vann an Detay, kado IP, ak sektè ba yo kreye yon magazen faktori milti-fonksyonèl. Konsèp konsepsyon FTY te ekstrè nan faktori. F la vle di Fair. Pou gwo koule nan moun ak kategori pwodwi rich, espas ki la te planifye nan chemen an nan yon mache. T la vle di Tan. Koulè boutik la ekstrè soti nan chanjman koulè syèl la, sa vle di chanjman tan nan yon jou. Y refere a Ou (kliyan). Diferan Ou nan glas la pwolonje nan aparèy la entèaktif milti dimansyon.

The Recognition

About the A' Design Award Lò

Fantasy Factory Magazen An Detay se yon ganyan A' Design Award Lò, yon rekonesans imans prestijye yo bay design premye klas, mèvèye e eksepsyonèl. Ganyan Lò yo se kreyasyon ki trè inovatè, vizyonè e ki briye ak bèl bagay, ki reflete jeni, sajès ak mèt konpetans designer yo. Yo atann Fantasy Factory Magazen An Detay pou se yon envansyon ki fè anpil lwanj, ki bay tandans e monimantal ki delivre yon valè san parèy. Design sa a ki ganyen A' Design Award Lò se yon pwojè espektakilè, respekte ki pote anpil benefis e ki pouse limit atizay, syans, design ak teknoloji. Fantasy Factory Magazen An Detay kreye santiman dezi ki entans, li reveye pasyon, li ankouraje kreyativite e li fasine nou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The fantasy factory of Nayuki is located in Shenzhen, With on-site baking as the core selling point, it integrates tea, retail, IP gifts, and bar sectors to create a multi-functional factory store that provides baking, leisure, tasting, and experience.
Dimensions & Packaging: Project area is 1100m²
Tags: multifunctional space, factory store, retail, fair, baking
Production Technology: Many market research was carried out about target market and similar retail stores.
Design Challenge: a.The manufacture and installation of the Bar ceiling.
b.How to integrate different functional areas (baking, tea, bar, retail, gift area) in the design and show them in the full-time business model.
Research: Type of Research: Market research
Research Objectives: different types of factory store, retail store
Methodology: desktop survey , site visit
Insights: since there are many traits of the brand, we choose 4 traits: rich product categories, big area, full time period, large flow of people to present.
Inspiration: The idea FTY was extracted from factory. F stands for Fair. For large flow of people and rich product categories, the space was planned in the way of a market.T stands for Time. Inspired by the SKY series of photography by ERIC CAHAN, the color is extracted from the color changes of the sky, implying time changes of a day. Y refers to You (customers). To emphasize the relationship between customers and Nayuki Space. Different You in the mirror is extended to the multi-dimensional interactive device.
Project Duration: The project started in May 2019 in Shenzhen and finished in November 2019 in Shenzhen.
Team Members: Creative director：Ray Lee
Interior design：Jiajia Wu
Rendering：yinhui Gu, Hongrong Zhang
Project management：Jing Lee
Image Credits: Image#1-Image#5 photographer: Nayuki, 2019