Secret Exhibition Fonksyon Prensipal: Sal Ekspozisyon Machandiz by Yuan Jiang and Chen Song is a highly esteemed winner of the very prestigious 2022 A' Design Award Fè in Enteryè Competition Category.
FèEnteryè· 2022
Secret Exhibition Fonksyon Prensipal: Sal Ekspozisyon Machandiz
Client: SODA Architects
A' Design Award Fè Winner in Enteryè Category
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- Verified Award Winner
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The Design
About Secret Exhibition Fonksyon Prensipal: Sal Ekspozisyon Machandiz
Tèks Liv: Ekspozisyon Sekrè se yon sal ekspozisyon machandiz ki te kreye pou Mize Nasyonal Lachin. Espas 460 mèt kare a konbine atistik dijital ak estetik Chinwa tradisyonèl. Estan tankou zile ak fòm ki koule prezante pwodwi kiltirèl ak kreyatif, kidonk vizitè yo pase nan machandiz yo tankou nan yon ekspozisyon olye yon magazen. Yon sifas medya ki fèt sou mezi konekte sifas fizik la ak entèfas vityèl la, pandan yon pwogram reyalite ogmante ajoute yon kouch dijital paralèl. Sèt egzibisyon ki te seleksyone yo enspire yon rivyè karaktè Chinwa k ap deplase, ki montre sou yon ekran.
The Recognition
About the A' Design Award Fè
Secret Exhibition Fonksyon Prensipal: Sal Ekspozisyon Machandiz se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Secret Exhibition Fonksyon Prensipal: Sal Ekspozisyon Machandiz pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Secret Exhibition Fonksyon Prensipal: Sal Ekspozisyon Machandiz pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- SODA integrated modern digital art into inherited Chinese aesthetics, and created a cultural and creative exhibition hall with an immersive experience. This design concept breaks down the barriers of traditional museum merchandise space, and makes the Cultural and Creative Exhibition Hall of the National Museum of China to a re-defining contemporary public space with new narrative and new normative.
- Dimensions & Packaging
- 460 square meters
- Tags
- Media interactive space, Media integrated exihibition, Digital installation, National Museum of China
- Production Technology
- In this project, SODA wants to bridge people with space and objects via spatial user experience and interaction in the construction of modern public space.
We researched and customized the media surface to give people a seamless experience in the interaction between physical surface and virtual interface.
We developed a space AR program that adds another layer of virtual space parallel to the physical one, in which visitors can have an extra dimensional experience beyond their everyday cognition, and have an imaginative experience of hyper reality. - Design Challenge
- The challenge of the design is to break the conventional display of cultural and creative products in the store and allow customers to tour the cultural derivatives like an exhibition, converting the sales space into an exhibition space. The products and the island-like display case complement each other, providing a new way to explore the collections of the National Museum.
- Research
- Our team studied and researched important exhibits from different periods at the National Museum and selected seven representative works from them. The ancient texts of the era that they originated are brought together through artistic invention into a long river of words. The final result is a motion graphic image that flows through the led screen in the space of the National Museum.
- Inspiration
- The evolving collection of the National Museum of China contains treasures from Chinese civilization through the ages. The collection includes an ever expanding range from Yin Shang oracle bone to Lunar soil sample, converges into an ever-continuing story of Chinese civilization.
- Project Duration
- The project started in May 2020 and finished in December 2020, and was exhibited in National Museum of China.
- Operation Flow
- Physically, Visitors encounter historic and cultural products along with the flowing shape booths. Virtually, visitors are immersed in the digital flowing river of Chinese characters, which derives from museum collections. SODA interprets Chinese civilization by the contemporary aesthetic vocabulary, initiating a new dialogue on the relationship between history, modern, and people.
Only the participation of people completes the work. Therefore, the exhibition prepared digital souvenirs that can be shared for those who come and explore this new cultural and creative exhibition hall. - Team Members
- Lead Designer: Jiang Yuan and Song Chen
Space & Digital Design Team: He Yue - Image Credits
- Digital Artist: Li Yazhou, Li Ke
Photo Credits: Chen Xiyu
Video: Wang Jiashuai
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