Benjamin Moore Fonksyon Prensipal: Enteryè Sal Ekspozisyon Penti by Ni Dongbo

Benjamin Moore Fonksyon Prensipal: Enteryè Sal Ekspozisyon Penti by Ni Dongbo is a highly esteemed winner of the very prestigious 2022 A' Design Award Bwonz in Enteryè Competition Category.

BwonzEnteryè· 2022

Benjamin Moore Fonksyon Prensipal: Enteryè Sal Ekspozisyon Penti

by Ni Dongbo

Client: NDB Design Studio

A' Design Award Bwonz Winner in Enteryè Category

27,500
Verified Award Winner
Verify Award Status for #131274

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Benjamin Moore Fonksyon Prensipal: Enteryè Sal Ekspozisyon Penti

Tèks Liv: Benjamin Moore se yon sal ekspozisyon penti ak yon espas eksperyans ki chita nan Jinhua, Pwovens Zhejiang, Lachin. Enteryè a kouvri 100 mèt kare epi li konbine pwodwi yo ak atizay. Konsepsyon an kite kòte metòd afichaj sal ekspozisyon konvansyonèl yo epi li reyòganize espas la pou eksperyans, achte ak kominikasyon. Penti a aplike sou akseswa ak objè olye li sèlman sou mi yo. Materyèl komen tankou bwa, wòch, kwi, tib asye ak akrilik yo kite nan yon eta semi-transfòme, sa ki montre kontras ki genyen ant tekstir materyèl yo ak koulè penti yo.

The Recognition

About the A' Design Award Bwonz

Benjamin Moore Fonksyon Prensipal: Enteryè Sal Ekspozisyon Penti se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Benjamin Moore Fonksyon Prensipal: Enteryè Sal Ekspozisyon Penti pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Benjamin Moore Fonksyon Prensipal: Enteryè Sal Ekspozisyon Penti satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designer adopted an experimental approach to conceive the space by capturing random occurrences and sudden flash of ideas. The design was taken as a process of experiment and discovery.
The design broke the conventional display modes of showrooms, but tried to combine products and art in an experimental way and reshape the overall spatial scenes for experience, purchasing and communication, thereby turning the 100sqm space into a place with attitudes and full of "impromptu" surprises.
Dimensions & Packaging: Category: Showroom
Area: 100 square meters
Tags: Paint, Experimental way, Impromptu, Infinite possibilities for use, Diversified experience
Production Technology: The light bulb that provided lighting for painting process on the site, the masking tape tore off from the painted ceramic tiles, and the structural parts cut from the curved wall for length control, harmonize with each other in this space.
Common materials such as wood, stone, leather, steel tube and acrylic are presented in a touchable manner in combination with paint. Their semi-processed state shows the dramatic fusion and contrast of material textures and paint colors.
Design Challenge: Uncertainty posed the greatest challenge to the design. As we combined distinct materials and paint, we had no idea if each combination would achieve an excellent result. The design needs not only to be practical in application, but also to create a certain aesthetic relationship. When we looked for props, we were not limited to a particular form, did not predict the final result, and did not know whether they fit into the aesthetic concept either.
Research: Though the paint showroom is small, it showcases the application of paint and its impact on life. When entrusted with the project, we felt excited, not because of the influence of brand Benjamin Moore, but about how to present paint in an interesting way, so as to change people's perception of paint.
This space is shaped by both design and life. The overall design shakes off presets, but instead adopts an experimental approach to embrace uncertainties and return to the simplicity of life.
Inspiration: American paint brand Benjamin Moore commissioned NDB DESIGN STUDIO to conceive a showroom and experiential space in Jinhua, China, hoping to convey its brand values and image.
The designers doubted why paint could only be attached to walls but not for making props? This became the starting point of the design. The design team hoped to shake off the conventional practice and process, and to fully showcase the excellent performance of the brand's paint products.
Project Duration: Start time: February 2021
Completion time: May 2021
Location: 2#103 Eco-Creative Valley, Wucheng District, Jinhua City, Zhejiang
Operation Flow: Located in Jinhua, Zhejiang Province, China, the client Benjamin Moore commissioned NDB DESIGN STUDIO to conceive a showroom and experiential space. The design team broke the conventional display modes of showrooms, but tried to combine products and art in an experimental way and reshape the overall spatial scenes for experience, purchasing and communication, thereby turning the 100sqm space into a place with attitudes and full of "impromptu" surprises.
Team Members: Chief Designer: Ni Dongbo
Design Team: Wu Yi, Shen Chenwei
Image Credits: yuuuunstudio