Galaxy Command HQ of ACG Magazen Prensipal pa Rich Honour International Designs Co., Ltd

Dizayn Galaxy Command HQ of ACG Magazen Prensipal pa Rich Honour International Designs Co., Ltd se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2022 A' Design Award Bwonz nan Kategori Konpetisyon Enteryè.

BwonzEnteryè· 2022

Galaxy Command HQ of ACG Magazen Prensipal

pa Rich Honour International Designs Co., Ltd

Gayan A' Design Award Bwonz nan Kategori Enteryè

16,250

Gayan Pri Verifye

Verifye Estati Pri pou #137142

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Galaxy Command HQ of ACG Magazen Prensipal

Tèks Liv: Galaxy Command HQ nan ACG se yon magazen dètay prensipal nan Taipei, Taiwan, ki kouvri 232 mèt kare sou premye etaj yon sant komèsyal. Magazen an prezante pwodwi anime, komik ak jwèt atravè yon aranjman naratif olye pou l fè sa selon mak yo. Vwayaj kliyan an pase nan senk zòn: yon lobi pou ekspozisyon espesyal, yon resepsyon pou sèvis kliyan, yon sant zam pou akseswa pèsonaj, Sal Muse a kòm yon espas tranzisyon, ak yon zòn ekstèn ki fòme tankou yon vil tinèl reflechisan. Grafik manga, materyo reflechisan ak koulè solid yo sijere mond ki chevoche youn ak lòt.

Rekonesans lan

Konsènan A' Design Award Bwonz

Galaxy Command HQ of ACG Magazen Prensipal se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Galaxy Command HQ of ACG Magazen Prensipal pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Galaxy Command HQ of ACG Magazen Prensipal satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: E-Muse is the major of ACG distributor in Asia. Besides their online store, this project is their first brick and mortar store to present the related products of their IP providers to have actual contacts with ACG fans. E-Muse wanted to discover a new way of interaction with customers and to have a wider audience.
By narrative design method as to embrace the contextual marketing, we created an imaginative place for ACG lovers to shop in reality. Therefore, they will have the opportunities to land on bigger ACG retail shop and to distribute their products.
Dimansyon & Anbalaj: Muse is not just a retail shop, but it gives a unique experience into a new universe that connects two different time and space. This retail shop is located at the first floor of one of the shopping mall in Taipei, Taiwan. It is located at the corner of the major intersection with the total area of 232 m2.
Etikèt: ACG, MAG, E-Muse
Teknoloji Pwodiksyon: The customer’s journey consists of 5 zones: 1. Lobby for the feature exhibition, 2. Reception for customer service, 3. Armament Centre for accessories display of various characters; 4. The Muse Room as a transitional space, indicating the changing outfits to alter personal identity, and 5. Outside area as a multi-reflective tunnel city.
Manga graphics and reflective materials are the major design elements to create an unpredictable place of multiple universes, where time and stories are overlapped.
Defi Dizayn: Using the narrative design method, it is necessary to reach a consensus on Contextual Marketing with the owner. By this way, we know how to help consumers achieving their goals in the moment. Furthermore, with the understanding of the age range, gender, and internet, it could helps us to create a scene to be experienced – whereas to make the experience behavior have a positive meaning and no longer as a devalued subculture. Therefore we could achieved E-Muse's brand goals.
Rechèch: RH Design Group has been done a research on the behavior of ACG culture and Otaku (a person who has interests particularly in the fields of anime and manga). These two groups have similar desire, where imaginations could be able to become real. Besides, based of their point of view, stepping into the real world regardless of the facts is a liberation. Its design narrative allures one into celebrating their unique persona. The main reasons why we use the narrative design method.
Enspirasyon: The unknown of multiple universes inspire us to practice the extended modal realism.
All possible worlds are real in the same way as the actual world, for ACG fans and for us.
Dire Pwojè: Oct.2020~May.2021 in Taipei, Taiwan.
Fliks Operasyon: ACG related products are very complex and diverse, also usually appear messy. Since the products themselves are various, it is important to create a new real retail shop that links ACG with the customers. The design started with by a narrative method to make the product display not to derive on the IP but by the storyline. The strong visual tension of the design is derived from the solid color as a confrontation of other universe, bringing a new sense of imagination to the shopping experience. Moreover, it is expected could emphasize the social attributes as a ACG retail shop.
Manm Ekip: Sylvia (ShuLing) Tu
Brooks Tseng
Jenny Lee