Synchron Revèy Biwo by Farzan Shamasblou

Synchron Revèy Biwo by Farzan Shamasblou is a highly esteemed winner of the very prestigious 2023 A' Design Award Bwonz in Atik Lakay Competition Category.

BwonzAtik Lakay· 2023

Synchron Revèy Biwo

by Farzan Shamasblou

Client: Pratic Studio

A' Design Award Bwonz Winner in Atik Lakay Category

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Verified Award Winner

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Colors

The Design

About Synchron Revèy Biwo

Synchron se yon revèy analòg inivèsèl ki montre tan ofisyèl diferan peyi an menm tan. Kontrèman ak revèy dijital, revèy biwo sa a montre yon imaj ki idantik nan tout kote, sa vle di, li diferansye konpreyansyon mekanik tan an ak pèsepsyon abitrè li yo. Konsèp la se sou konfwontasyon pwoblèm ak tan, epi li te pran nan yon pèspektiv kritik ki rekonèt revèy la kòm yon senbòl nan travay nan laj dijital la. Yon kalite ayestetik nan pèfòmans, ki nan laj prezan konsidere kòm yon initil abjè dekoratif, ki espere travay kontinyèlman.

The Recognition

About the A' Design Award Bwonz

Synchron Revèy Biwo se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Synchron Revèy Biwo pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Synchron Revèy Biwo satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Synchron is a universal analog clock that displays the official time of 27 different countries simultaneously. Unlike digital clocks, this desk clock displays a similar situation in all time zones, ie, it contrasts the mechanical understanding of time with its arbitrary understanding. Time zones can also be customized based on the user's desired locations.
Dimensions & Packaging: Product: 90 mm x 130 mm x 80 mm
Packaging: 115 mm x 155 mm x 85 mm
Tags: world clock, analog clock, concrete clock, dst switch, desk clock
Production Technology: The frame of the clock is made of polypropylene fiber reinforced concrete fabricated by manual molding method and the discs have various models with different materials, includes aluminum and coated PVC sheet cut and engraved by CNC. This clock also uses a simple movement mechanism.
Design Challenge: The most important challenge was changing the DST status. So, there are two daylight saving and standard time sides for the hour disk. On the daylight saving time side, the time differences between the places (daylight saving time in the Northern Hemisphere) and other places have been applied.
Research: The concept of Synchron is taken from a theoretical perspective that recognizes the analog clock as a symbol of labor in the digital age. As digital displays embedded in everyday objects constantly remind us about the importance of time, analog clocks are more or less useless, and also they are decorative objects that can only be expected to work continuously. Synchron tries to answer the question of how a design focused on mechanical performance can institutionalize an anti-design approach.
Inspiration: Unconventional statement of time besides normal functionality; that is to say, Problematic confrontation with time is the main idea of this decorative clock. A type of aesthetic in performance, that in the present age is considered as an object possessing a formal and decorative perspective.
Project Duration: The design project started in November 2018 and finished in December 2019 in Tehran, IRAN.
Operation Flow: In this clock, two discs are used instead of the usual hour hands such that each of the half-lines represents the hour hand of the place whose name is engraved on the top of that line, and the small line on the small disk is the minute-hand. Some hour hands lines lead to a circle sign which indicates that, in contrast to other locations, the minute-hand of the location is a small circle on a small disk.
Image Credits: Image #1: Photographer Hamed Fakharan, 2022.
Image #2: Photographer Hamed Fakharan, 2022.
Image #3: Photographer Hamed Fakharan, 2022.
Image #4: Photographer Pegah Safa, 2022.
Image #5: Photographer Hamed Fakharan, 2022.