Ajan Enteryè · 2023
Bank Of Shanghai Flagship Store Enteryè Komèsyal pou Vann Detay
by Shenzhen Scene Aesthetic Design Co., Ltd
- A' Design Award Ajan 2023 in Enteryè
- CLIENT: Bank of Shanghai
- Estimated Number of Design Views: 14,141
- Verification code 82318A3807 · Verify this award
Colors
About Bank Of Shanghai Flagship Store Enteryè Komèsyal pou Vann Detay
Magazen Prensipal Bank of Shanghai se yon enteryè komèsyal pou vann detay ki te kreye pou yon branch bank sou Financial Street nan Beijing. Espas 560 mèt kare a itilize yon amenajman modilè ki baze sou fonksyon, e ki konekte zòn pou ekspozisyon sèvis, konsiltasyon, kominikasyon ak tranzaksyon. Yon dòm kare nan gwo antre a fè sonje Rivyè Huangpu epi li reflete kilti Haipai Shanghai a. Zòn eksteryè yo klere epi ouvè, pandan chanm enteryè yo itilize bwa, revètman an kwi ak ton fonse. Vit depoli ki soti nan planche rive nan plafon redui ekla limyè natirèl la.
About the A' Design Award Ajan
Bank Of Shanghai Flagship Store Enteryè Komèsyal pou Vann Detay se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Bank Of Shanghai Flagship Store Enteryè Komèsyal pou Vann Detay pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Bank Of Shanghai Flagship Store Enteryè Komèsyal pou Vann Detay se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.
Press Kit
- Unique Properties
- This project is a flagship branch of Bank of Shanghai. With a modern minimalist design approach and a modular, function based layout, the branch achieves perfect integration of functionality, culture and user friendliness. Filled with ultramodern soft furnishings and equipment, it provides a comfortable environment for clients to receive financial service, consult and conduct business and have a comprehensive communication.
private talk or negotiation. - Dimensions & Packaging
- 560㎡
- Tags
- modular, function-based layout, Haipai culture, flagship bank branch
- Production Technology
- Built with modern construction materials, the bright, spacious outer functional areas give a natural and harmonious air and create a sense of security, allowing clients to do business without worry. The inside areas feature the wood and leather upholstery and a dark color scheme, which brings an air of seriousness and solemness and highlights fairness and rigor, helpful to win clients' trust.
The floor-to-ceiling windows are made of frosted glass to reduce the dazzle of natural light and eliminate the interference of external lights. - Design Challenge
- The major challenge for the design of this project is the trade-off between limited space and unlimited functionality. To this end, the design team creates a moving line that connects service demonstration, experience, communication and business transaction. With the subdivision and integration of multiple functional areas, the branch ensures full functionality and simplifies the process of doing business, offering clients efficient, convenient services in a comfortable environment.
- Research
- As a flagship bank branch located in Beijing's financial area, the project needs to attract more customer traffic amid fierce competition from other financial institutions. To achieve this goal, the design team, while ensuring full functionality, integrates Shanghai's Haipai culture into the architecture to improve clients’ communication and service experience, and thereby win their favor and trust, increase customer stickiness and convey the brand values.
- Inspiration
- As the flagship branch of a local bank in Shanghai, the project draws inspiration from the inclusive of city, avantgarde Haipai culture. Its ceiling is an aesthetic dome that symbolizes the Huangpu River. A harmonious combination of culture and architecture, this design creates a juxtaposed visual effect of history and modernity and induces associations with urban culture of Shanghai. Meanwhile, it conveys the brand values in a subtle manner, contributing to the establishment of corporate image.
- Project Duration
- The project began its design in 2020 and was completed on Beijing's Financial Street in 2021.
- Operation Flow
- The square dome at the lobby, which resembles the Huangpu River, symbolizes uprightness and rigor in traditional Chinese culture. Corresponding to the solemn atmosphere of the inner functional areas, the dome highlights the bank’s serious, meticulous attitude and brings a sense of security to clients. The embedded information display under the dome demonstrates banking services, simplifying the process of most-required services and offering greater convenience to customers.
