Formula Magazen by Hsu Ti-Pin is a highly esteemed winner of the very prestigious 2023 A' Design Award Ajan in Enteryè Competition Category.

AjanEnteryè· 2023

Formula Magazen

by Hsu Ti-Pin

Client: Muyi Creation

A' Design Award Ajan Winner in Enteryè Category

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Colors

The Design

About Formula Magazen

Mak kafe magazen chèn sa a loje nan yon bilding endepandan ak yon wotè 6.5m, epi li gen gwo zòn nan fenèt sou chak bò pou ekleraj ase. Konsepsyon senplist men élégance nwa, gri ak blan an byen vit te fè li yon plas popilè pou tcheke yon fwa li te fini. Enteryè a dekore ak fòm triyangilè 3D jewometrik, evoke imaj la nan kafe degoute glas ki kafe a espesyalize nan.

The Recognition

About the A' Design Award Ajan

Formula Magazen se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Formula Magazen pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Formula Magazen se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is a chain store coffee brand. it is an independent building with a raised height of 6.5m, where the two sides facing the roads both feature a large area of windows for lighting; the simple and well-executed black, grey, and white looks of the structure turns it into a popular check-in spot soon after its completion. It is decorated with triangular 3D geometric forms resembling an hourglass, implying the image of ice drip coffee which the cafe specializes in.
Dimensions & Packaging: The property is about 305 square meters.
Tags: Interior Design, Cafe, White tone, Wooden texture, Modern style
Production Technology: The greenish-grey section for the top of the building is made with metal corrugated boards, while the weather-durable white middle section applied granite paint decorated with linear arrays and the name of the cafe with backlighting to enhance the visual layers. The inside of the cafe applied a soft white tone with a massive amount of mellow wooden texture for overlapping volume and decoration design, which is decorated with metal lights and greyish-blue brand logo…etc.
Design Challenge: For a commercial dining space, how to cater to the accommodation capacity of customers, the degree of comfort, the brand image and the profit of the proprietor under the criteria of a certain space and budget are all key points to be considered. Therefore, other than clearly dividing the work zone for the planning of an independent cafe, it can also increase the interaction between the buyer and the seller, offering a relatively flexible spatial arrangement.
Research: In order to relieve the severe sun exposure on the west wing of the building, the space is deliberately retreated to form a raised semi-alfresco area, where the square mirror set up on top of the semi-alfresco area is capable of mirroring the prosperous trees from different angles. A rectangular window is designed by the corner to ingeniously incorporate the tranquil postures of the trees indoors, where one can experience the different window views along with the change of the seasons.
Inspiration: The chain's name is Cuiqu, is the Chinese word for Extraction in Romanization system; is also the root of the brand. In order to combine the brand story with the building volume, the imagery and the materialization of the word Extraction has become the core of the inspiration. The existing frame is surmounted via stripping off the geometric blocks from the main structure, and combining different materials to create a multi-layered reality.
Project Duration: The project finished in 2021, in Taichung City, Taiwan.
Operation Flow: In order to correspond to the golden block environment and to optimize the brand image, an image wall with the ice drip coffee logo welcomes the guests at the entrance while adequately embellishing the dynamics of the personnel in the open coffee zone behind the wall. The sofa booth seating area applied a horizontal triangular montage on the back wall, reinforcing the image of an ice drip coffee maker while extending the brand concept a step further.
Team Members: Hsu Ti-Pin
Image Credits: Liu Po-Nien