Changsha Fundoland Konplèks Divètisman by Xiang Li

Ajan Enteryè · 2023

Changsha Fundoland Konplèks Divètisman

by Xiang Li

A' Design Award Ajan 2023 in Enteryè
CLIENT: X+Living
Estimated Number of Design Views: 25,238
Verification code D5F0C52364 · Verify this award

Visit Site View at A' Design Award Press Release

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About Changsha Fundoland Konplèks Divètisman

Changsha Fundoland se yon konplèks divètisman ki sitiye nan Changsha, Lachin. Enteryè a kouvri plis pase 4,500 mèt kare epi li gen plis pase dis zòn divètisman, ki gen ladan restoran, yon ba, yon espas mizik an dirèk, yon sal bowling ak sal karaoke. Yon koridò 60 mèt ki gen fòm yon tinèl fòme wout prensipal la epi li evite kolòn fiks bilding lan. Zòn divètisman yo plase sou toude bò koridò a pou amelyore aksè epi ankouraje eksplorasyon. Motif tren ak vagon yo gide vizitè yo atravè espas la epi sipòte yon naratif imèsif.

About the A' Design Award Ajan

Changsha Fundoland Konplèks Divètisman se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Changsha Fundoland Konplèks Divètisman pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Changsha Fundoland Konplèks Divètisman se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Press Kit

Unique Properties: It is designed to become the trendsetter for offline entertainment scenes. The designer transforms the traditional consumption behavior into a sensory consumption experience through the integration of the establishment of a story with the consumption circulation, allowing consumers to shuttle between virtual and reality, to experience the most extreme futuristic art atmosphere.
Dimensions & Packaging: The project area of this project is 5000 square meters.
Tags: Entertainment Center, Interior Design, Xiang Li, xliving, China
Production Technology: In the space of over 4,500sqm, the designer integrates more than ten diverse and complex entertainment areas and functional zones to present a series of complete immersive experiences. Behind the thematic theater-style and realistic construction is a complex design planning system that integrates function and aesthetics, presenting a series of complete immersive experience.
Design Challenge: The irregular spatial boundary and non-removable columns of the space became a barrier for the designer to build this large entertainment complex. To avoid the interference of columns, the designer divided a 60m long corridor space which avoided the interference of the columns and created a main traffic artery that also functions as a restaurant and pub. Other entertainment areas are planned on both sides of the tunnel, enhance the accessibility and increase its exploratory aspect.
Research: The project is located in one of the most prosperous district in Changsha, with a premium target group that follows quality lifestyle and fashion trend. Therefore, the project is precisely anchored in the popular areas of contemporary youth consumption, integrating diversified entertainment businesses such as restaurants and pubs, livehouse, bowling alley, ktv, etc, to build a secret urban stronghold for the trendy crowd.
Inspiration: In order to create an offline social entertainment metaverse where visitors could experience its rich layers and deep exploratory elements, the designer incorporated train like installations as a symbol to complete the narrative of leading visitors to escape from the boredom of everyday life. Trains, subways, carriages, tunnels, the symbolic elements of the theme are transformed into echoes of the dream world, allowing you to fall into a deeper level of adventure and unreality.
Project Duration: The project is located at L3 BBG Star World, No.398 Xiangfu East Road, Yuhua District, Changsha. It was built and opened to the public in Sep 2022.
Operation Flow: Through the tunnel like corridor, the consumer circulation follows the change of the space pattern and extends forward in a streamlined manner with diversified entertainment theme areas locating on both side of the corridor, which enables the consumers feel as if consciousness dives on a train into a dreamlike ecstasy, encountering an endless succession of visual spectacles and floating between reality and illusion.
Image Credits: SFAP