Platin Grafik · 2023
Ancora Idantite Mak
by Keiichiro Yanagi - Harajuku Design Inc.
- A' Design Award Platin 2023 in Grafik
- CLIENT: Harajuku Design Inc.
- Estimated Number of Design Views: 694,908
- Verification code 783D8B071E · Verify this award
Colors
About Ancora Idantite Mak
Ancora se yon magazen mak ki vann plim ak estasyonè. Sèjousi, dijitalizasyon ak enfòmasyon ak teknoloji kominikasyon yo te pwogrese rapidman. Nan lòt men an, Ancora konsantre sou renesans kominikasyon analòg an pèsòn. Ancora rekonsidere valè sa yo nan ki fason yo ekri, desen soti nan kè a bay kè kontan ki delivre tou yon eksperyans espesyal tankou plim personnalisable ki ka konbine nan yon myriad de fason; ak melanje lank lè l sèvi avèk yon shaker bwason.
About the A' Design Award Platin
Ancora Idantite Mak se yon ganyan A' Design Award Platin, yon rekonesans ki gen anpil prestij yo bay design ki vrèman eksepsyonèl, elegan e mayifik. Ganyan Platin yo se mèvèy kreyasyon, prèv limit kreyativite entelektyèl, e yo montre pwofesyonalis san parèy ak jeni designer yo. Yo atann design sa yo pou se travay ki pi renome yo ki defini estetik yon epòk, ki kontribye nan byennèt sosyete a e ki pouse limit atizay, syans, design ak teknoloji. Ancora Idantite Mak montre yon nivo ekselans ki depase limit e san dout li fè mond lan vin pi bon gras ak karakteristik avantaje ak valab li yo. Ancora Idantite Mak se yon travay ki ganyen A' Design Award Platin ki reveye dezi, ki enspire, ki eksite, ki fè moun kontan e ki bay gwo kè kontan.
Press Kit
- Unique Properties
- The brand follows the basic rituals of writing: filling the pen with ink, scribbling to test it before writing, etc. Using a “for everybody” design, also unites the simplicity of the form with the complexity of customization. The symbol mark shows a handwritten line from the tip of a fountain pen (as a scribble) with an ”A” in the center which is the initial letter of the brand name. The graphic design expresses colorful ink drops and handwritten lines written by the pen.
- Dimensions & Packaging
- The size may vary because there are different types of products.
- Tags
- Branding
- Production Technology
- Many materials were used in the creation of the product and package.
- Research
- Easy to select and choose by color gradients - All the items are part of the same brand - High level of customization A workshop where you can customize your pen to your taste turning a stationary experience into a shopping dream. - Everybody can enjoy. - A place to come to experience the colorful world of stationery. - Using refillable ink.
- Inspiration
- Ancora is a brand store which sells fountain pens and stationaries. Nowadays, digitalization and information and communication technology have been progressing rapidly. On the other hand, Ancora focuses on the revival of analog in-person communication. Ancora reconsiders these values in which their way of writing, drawing from the heart provides joy that also delivers a special experience such as customizable fountain pens that can be combined in a myriad of ways; and ink blending using a cocktail shaker.
- Project Duration
- The store opened in March 2020. Located in Tokyo, Japan.
- Operation Flow
- As a gift, a fountain pen is not just perfect but also provides a story on its own.
