Gamma Bank Prive by Victor Weiss is a highly esteemed winner of the very prestigious 2023 A' Design Award Bwonz in Liks Competition Category.

BwonzLiks· 2023

Gamma Bank Prive

by Victor Weiss

Client: Victor Weiss

A' Design Award Bwonz Winner in Liks Category

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Verified Award Winner
Verify Award Status for #147498

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Colors

The Design

About Gamma Bank Prive

Gamma se yon bank prive ki fèt kòm yon klib sou envitasyon sèlman pou jesyon richès. Manm yo aksepte apre yon metodoloji detaye ak yon evalyasyon byen yo fè. Konsepsyon an respekte pwen kontak klasik yon bank ansyen epi li ajoute enstalasyon modèn. Travay la gen ladan chwazi non, estrateji mak, idantite vizyèl, devlopman pwodwi, achitekti ak konsepsyon grafik. Chak nouvo manm resevwa yon pakè siyati ki gen yon pyès lò ki ouvri Klib Gamma a, yon bwat siga ak yon plim rodyòm. Objektif la se prezève enteraksyon imen nan yon sosyete dijital.

The Recognition

About the A' Design Award Bwonz

Gamma Bank Prive se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Gamma Bank Prive pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Gamma Bank Prive satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Gamma is perceived as not only a bank, but a private group and invitation-only club. In order to join Gamma you must have more than a high net worth. Gamma is about solid capital, it applies detailed methodology and evaluation of assets for member approval. The status and experience provoke this desire to be inside Gamma, the membership is a statement.
Tags: Confidentiality, Experience, Prestige, Expertise, Investment, Profit, Transparency, Consultant, Exclusivity, Security, Premium, Incentive, Status, Trust, Credit, Financial
Design Challenge: The biggest challenge was to set up a dream team in order to create this very high end technical project. We created Gamma from scratch the Naming, Brand Strategy, Visual Identity, Product Development, Architecture, Graphic Design, Type Design, Photo Retouch, Video Production and more.
Research: It is a challenge to ride against the tendency waves in design, when brands have worked towards minimalizing physical contact and personal experience. Gamma goes the opposite direction. When one signs the membership contract, they are given a signature package which includes: the exclusive Gamma gold coin which is a key to access the Gamma Club, a box of exclusive Cuban cigars by Arturo Fuente and a unique rhodium pen.
Inspiration: To Preserve Human Interaction in a Digital Society." The target audience is Gen X upper class. We focused in creating an exclusive brand for wealth management. With respect to the classic touch points of an antique bank and incorporated modern facilities, Gamma aims to provide the best and most exclusive experience in banking services.
Project Duration: The project was initiated in April 2019, and was concluded in June 2020.

Read the Press Release