Gatorade x Go Rigo Liy Rad, Akseswa Espòtif by PepsiCo Design and Innovation

Gatorade x Go Rigo Liy Rad, Akseswa Espòtif by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award Bwonz in Sosyal Competition Category.

BwonzSosyal· 2023

Gatorade x Go Rigo Liy Rad, Akseswa Espòtif

by PepsiCo Design and Innovation

A' Design Award Bwonz Winner in Sosyal Category

51,006

Verified Award Winner

Verify Award Status for #149744

View at A' Design Award Press Release Award Badge

Colors

The Design

About Gatorade x Go Rigo Liy Rad, Akseswa Espòtif

Gatorade x Go Rigo se yon koleksyon edisyon limite ki gen rad ak akseswa espòtif ki fèt espesyalman pou siklis. Koleksyon sa a te devlope atravè yon kolaborasyon ant Gatorade ak Go Rigo Go, e revni ki soti nan vant yo te sipòte Lekòl Siklis Los Yarumos ki sitiye nan zòn nò Depatman Antioquia nan Kolonbi. Desen yo enspire pa peyizaj Kolonbyen yo. Motif mòn ak fon parèt sou tout rad yo ansanm ak akseswa yo. Motif sa yo reprezante efò ak devouman siklis yo demontre nan chak kilomèt yo fè sou bekàn.

The Recognition

About the A' Design Award Bwonz

Gatorade x Go Rigo Liy Rad, Akseswa Espòtif se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Gatorade x Go Rigo Liy Rad, Akseswa Espòtif pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Gatorade x Go Rigo Liy Rad, Akseswa Espòtif satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Recently, Gatorade collaborated with Go Rigo Go! to create an enticing new offer for its consumers: an exclusive clothing line and sports accessories available for a limited time only and supporting a social cause. Proceeds from the sale of Gatorade x Go Rigo Go! benefitted the Los Yarumos Cycling School, located in the northern area of the Department of Antioquia.
Inspiration: The team drew design inspiration for this collaboration from the beauty of the Colombian landscapes athletes explore as they navigate their cycling journey. The mountain and valley motifs woven throughout the Gatorade x Go Rigo Go! collection represents the passion and dedication that every cyclist devotes to each kilometer they ride, knowing there will be obstacles and challenges, but never losing sight of the goal of breaking through their own limits.

Read the Press Release